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poolunterlage rund 366

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 100Conversion 34Competition 88Returns 98Price range 90Avg price 95Brand share 95Review moat 93Quality gap 97

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible€38.16

avg listing price — sweet spot $15–$100

Review moat

Great145.4

avg incumbent reviews — the moat a new listing must climb

Price range

Great€9.45–€99.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Market size

Okay€233K

€233K/yr · 227K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

84

Top-5 brand share

37%

Open market

57%

  • tillvex9%
  • KEAGAN8%
  • AthleticPro8%
  • Belmeri6%
  • Bestway6%
  • YumSur6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€9K6%€14K8%€19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 73 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 94.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“super Produkt”

Gesamtgröße13%

“Alles passt”

beworben Vs Tatsächliches Produkt10%

“Alles wie bestellt”

Stärke8%

“Stabile Poolunterlage”

Materialqualität6%

“Material bis dato zuverlässig”

Dicke5%

“Das Material ist angenehm dick, sehr robust und dämpft den Untergrund perfekt”

Benutzerfreundlichkeit4%

“Leicht zu verlegen”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung Top”

Montage/Installation3%

“lässt sich vor der Montage gut ausrichten.”

Weiches Gefühl3%

“Angenehm weich”

What buyers complain about

Dicke44%

“Dünnes Material”

Preis-Leistungs-Verhältnis7%

“Keine 60€wert”

beworben Vs Tatsächliches Produkt6%

“Irreführend”

Stärke5%

“Sehr dünn”

Dünn4%

“Aber wirklich sehr dünn”

Materialqualität4%

“Das Material reißt am Rand”

Haltbarkeit2%

“Löst sich nach einem Jahr auf”

Griff2%

“Extrem rutschig”

Defekt Material/Teile1%

“Einzelne Teile lösen sich unter Belastung wieder”

Form/Stil1%

“Verformung einzelner Unterlegteile”

Top return reasons

Gesamtgröße45%
Dünn29%
Qualität insgesamt4%
Defekt Material/Teile4%
Dicke3%
Materialqualität3%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis2%
Farbe1%
Funktionalität insgesamt1%