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63

poolfolie 360x90

Worth a look

Shows demand growing +272.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 99Conversion 36Competition 68Returns 99Price range 37Avg price 77Brand share 62Review moat 97Quality gap 58

Growth

Incredible+272.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Incredible69.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€93.24

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€42.18–€198.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 16K searches

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

19

Top-5 brand share

68%

Open market

24%

  • Paradies Pool GmbH24%
  • Gre13%
  • POOL Total12%
  • poolomio10%
  • VEVOR9%
  • SAXONICA8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +272.9% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 32.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt perfekt”

Qualität insgesamt23%

“Gute Qualität und keine Mängel seit 3 Monaten”

Dicke16%

“Super schöne dicke Poolfolie”

Preis-Leistungs-Verhältnis9%

“Super Preis”

Materialqualität7%

“das Material ist in Ordnung.”

beworben Vs Tatsächliches Produkt6%

“macht genau das, was sie soll”

Benutzerfreundlichkeit5%

“Ist leicht zu verarbeiten im Pool”

Haltbarkeit3%

“Die Haltbarkeit bleibt abzuwarten”

Heizung1%

“die Wärme hält sich ebenfalls besser im Pool.”

Einfache Reinigung1%

“Passt perfekt und hält den Pool sauber”

What buyers complain about

Gesamtgröße38%

“Die erste Folie war viel zu groß”

Dünn25%

“Sehr dünnes Material”

Dicke25%

“würde das nächste Mal etwas dickere nehmen”

Top return reasons

Gesamtgröße58%
Dünn12%
Defekt Material/Teile8%
beworben Vs Tatsächliches Produkt4%
Rost/Korrodieren3%
Dicke3%
Auslaufsicher3%
Nähen/Finish/Polieren3%
Produktzustand2%
Metallqualität2%