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68

poolfolie

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 100Conversion 18Competition 71Returns 98Price range 92Avg price 95Brand share 59Review moat 42Quality gap 68

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible€41.86

avg listing price — sweet spot $15–$100

Price range

Great€17.98–€102.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,308.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€205K

€205K/yr · 336K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

98

Top-5 brand share

70%

Open market

23%

  • Arebos21%
  • Miganeo19%
  • tillvex11%
  • Wiltec10%
  • Intex9%
  • Bestway8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€8K8%€16K12%€25K16%€33K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
50K30KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 57.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Gesamtgröße17%

“Passt”

beworben Vs Tatsächliches Produkt11%

“Aufgabe erfüllt”

Preis-Leistungs-Verhältnis9%

“Preis/Leistung top”

Heizung8%

“Wasser wird gut erwärmt”

Stärke5%

“Robust”

Dicke5%

“Alles super dickes Material”

Benutzerfreundlichkeit3%

“ohne dabei zu schwer oder unhandlich zu sein.”

Haltbarkeit2%

“Haltbarkeit”

Materialqualität2%

“Wirkung & Material”

What buyers complain about

Dicke17%

“Dünn wie Knackfolie”

Haltbarkeit14%

“Leider nach zwei Jahren defekt”

Gesamtgröße13%

“Ist etwas grösser”

Qualität insgesamt11%

“Müll”

Materialqualität8%

“Material schlecht”

Preis-Leistungs-Verhältnis5%

“Dürfte als derartiges eigentlich nur 50 cent kosten”

Heizung4%

“das 2-3 Mal wiederholt ist der Pool fast zu warm für eine Erfrischung.”

beworben Vs Tatsächliches Produkt2%

“Allerdings ist die Beschreibung nicht optimal, sehr verwirrend”

Dünn2%

“Folie ist sehr dünn”

Benutzerfreundlichkeit2%

“Unbrauchbar”

Top return reasons

Gesamtgröße63%
Dünn9%
Qualität insgesamt5%
Funktionalität insgesamt4%
Defekt Material/Teile2%
Dicke2%
Materialqualität2%
beworben Vs Tatsächliches Produkt2%
Farbe1%
Haltbarkeit1%