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51

neudorff ameisenmittel

Worth a look

Shows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 6Growth 100Conversion 42Competition 15Returns 99Price range 42Avg price 57Brand share 0Review moat 78Quality gap 97

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great435.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.89

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay€6.49–€21.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad€23K

€23K/yr · 53K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

39

Top-5 brand share

100%

Open market

0%

  • Neudorff79%
  • ARDAP8%
  • Compo5%
  • Patronus4%
  • Silva3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€3K30%€7K45%€10K60%€14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — >1,000% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 112.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung47%

“COMPO Ant Blocker - Stops the Spread of Ants - Insecticide-free Scattering Barrier - 100% Natural - 250 g”

Benutzerfreundlichkeit10%

“Handhabung”

beworben Vs Tatsächliches Produkt9%

“Hält was er verspricht”

Qualität insgesamt8%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Preis Leistung OK”

Effizienz4%

“Gute Funktion”

Geruch2%

“Geruchsneutral, unauffällig und Ziel erreicht”

Stärke2%

“Wirksam”

Sprühen/Durchfluss2%

“Das Spray wirkt direkt”

Geeignet für den Innenbereich2%

“Ideal für Küche, Terrasse oder Balkon”

What buyers complain about

Schädlings-/Insektenbekämpfung43%

“Ameisen unbeeindruckt”

Funktionalität insgesamt27%

“Unwirksam”

Preis-Leistungs-Verhältnis15%

“totale Geldverschwendung”

Qualität insgesamt2%

“Müll”

Haltbarkeit2%

“Dauert keine 5 Minuten”

Sprühen/Durchfluss1%

“Leider funktioniert dieses Spray nicht wie angegeben”

Geruch1%

“Geruch ist kaum wahrnehmbar”

beworben Vs Tatsächliches Produkt1%

“Falsche Angaben im Angebot von Amazon”

Benutzerfreundlichkeit1%

“Nicht ganz so praktisch”

Verschwendung natürlicher Ressourcen1%

“Geld Verschwendung”

Top return reasons

Funktionalität insgesamt33%
Schädlings-/Insektenbekämpfung27%
beworben Vs Tatsächliches Produkt8%
Preis-Leistungs-Verhältnis5%
Gesamtgröße4%
Auslaufsicher3%
Sprühen/Durchfluss3%
Defekt Material/Teile3%
Benutzerfreundlichkeit2%
Kontamination2%