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mykorrhiza

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Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 76Competition 33Returns 99Price range 71Avg price 83Brand share 49Review moat 56Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€18.05

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€5.14–€38.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,260

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€109K

€109K/yr · 83K searches

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

35

Top-5 brand share

76%

Open market

20%

  • R&R SHOP23%
  • DYNOMYCO19%
  • TNC12%
  • Nutrigenera11%
  • Grow Mate11%
  • Flora Boost4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€33K40%€44K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Produkt”

Preis-Leistungs-Verhältnis21%

“Preisgünstige”

beworben Vs Tatsächliches Produkt13%

“Wirkung wie versprochen”

Pflanzenwachstum9%

“Pflanzen Support”

Effizienz6%

“Es funktioniert”

Stärke3%

“Die Pflanzen werden deutlich kräftiger”

Benutzerfreundlichkeit3%

“einfache Anwendung”

Umweltfreundlichkeit3%

“Bei organischem Anbau ein muss”

Haltbarkeit3%

“Zuverlässig”

Gesamtgröße2%

“Passt”

What buyers complain about

Preis-Leistungs-Verhältnis40%

“Rausgeschmissenes Geld”

Stärke20%

“unpotent”

Qualität insgesamt20%

“Ein Punkt weniger, da ich die Qualität des Produktes noch nicht bewerten kann”

Haltbarkeit20%

“Geht ab”

Top return reasons

Preis-Leistungs-Verhältnis19%
beworben Vs Tatsächliches Produkt16%
Funktionalität insgesamt13%
Auslaufsicher13%
Geruch9%
Wasserbeständigkeit6%
Stärke6%
Kompatibilität – insgesamt6%
Rost/Korrodieren6%
Haltbarkeit6%