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60

mikroklee

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 95Conversion 65Competition 26Returns 100Price range 76Avg price 88Brand share 28Review moat 82Quality gap 84

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Growth

Incredible+118.5%

90-day search growth — must beat 0% to launch

Avg price

Great€20.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great350.24

avg incumbent reviews — the moat a new listing must climb

Price range

Great€7.63–€38.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€38K

€38K/yr · 33K searches

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

11

Top-5 brand share

88%

Open market

5%

  • LERAVA36%
  • MRS Seeds & Mixtures22%
  • ARPON13%
  • R&R SHOP11%
  • ECODECO7%
  • Dehner7%
  • Open — no brand owns it (3 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€11K40%€15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +118.5% search growth over the last 90 days.
2K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 28.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum28%

“Wächst wirklich gut”

Qualität insgesamt20%

“Super Ware”

Farbe9%

“Einfach green”

Benutzerfreundlichkeit8%

“ging leicht von der Hand”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis5%

“Es lohnt sich definitiv”

Feucht/Trocken5%

“feucht genug ist es auch”

Haltbarkeit4%

“Lange Zeit auf Erfolg warten”

Flexibilität3%

“Entwickelt sich prächtig”

Funktionalität insgesamt3%

“Keimt schnell und zuverlässig”

What buyers complain about

Pflanzenwachstum30%

“Wächst nicht”

Funktionalität insgesamt25%

“Wenig Erfolg”

Preis-Leistungs-Verhältnis13%

“etwas teuer”

Gesamtgröße10%

“Wird aber später so groß wie Anderer klee”

Farbe5%

“Wie oben sind blau”

Stärke5%

“Kraftlos, dünn, blass”

beworben Vs Tatsächliches Produkt5%

“Vorsicht: Produkt entspricht nicht den Werbeangaben”

Top return reasons

beworben Vs Tatsächliches Produkt30%
Qualität insgesamt14%
Gesamtgröße11%
Preis-Leistungs-Verhältnis9%
Pflanzenwachstum9%
Zertifizierungen5%
Umweltfreundlichkeit5%
Funktionalität insgesamt5%
Defekt Material/Teile5%
Auslaufsicher5%