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mehlwürmer getrocknet

Launch it

A $1.8M/yr market growing +9.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 92Growth 37Conversion 96Competition 64Returns 100Price range 81Avg price 94Brand share 48Review moat 45Quality gap 16

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.60

avg listing price — sweet spot $15–$100

Market size

Great€1.8M

€1.8M/yr · 589K searches

Price range

Great€2.82–€70.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,982.77

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

18

Top-5 brand share

76%

Open market

20%

  • EWL Naturprodukte41%
  • Paul´s Mühle12%
  • Gardemics11%
  • Ambiopet7%
  • Eggersmann volaris6%
  • TIER HELDEN3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€73K8%€146K12%€219K16%€293K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt45%

“Super Produkt”

Geschmack insgesamt16%

“Guten Appetit”

Preis-Leistungs-Verhältnis14%

“Preis/Leistung super”

Haustierfreundlich10%

“Super, meine hühner freuen sich, guter preis”

beworben Vs Tatsächliches Produkt3%

“Erfüllt was er verspricht”

Geruch3%

“kein Geruch, alles bestens”

Gesamtgröße1%

“Passt”

Benutzerfreundlichkeit1%

“Praktisches Futter”

Geschmack1%

“Für meinen Hamster sehr lecker”

Frische1%

“Sehr gute frische Qualität”

What buyers complain about

Preis-Leistungs-Verhältnis17%

“Viel zu teuer, bei den Discounter billiger, für den Preis mehr drinn, kaufe ich nicht mehr,”

Qualität insgesamt11%

“Nicht hochwertig, wie andere Futteranbieter von Amazon”

Gesamtgröße10%

“Der Sack ist riesig lach”

Feucht/Trocken7%

“Sehr trocken”

beworben Vs Tatsächliches Produkt7%

“Daher halte ich die Produktangaben für irreführend”

Kontamination5%

“Ungeziefer im Paket”

Gewicht schwer4%

“1 kg ist viel”

Hartes Gefühl4%

“Möglicherweise sind die Larven zu hart”

Geschmack insgesamt3%

“Ob’s schmeckt bleibt abzuwarten.”

Funktionalität insgesamt3%

“Leider ohne Erfolg”