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61

lavendel pflanze

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 95Conversion 27Competition 45Returns 100Price range 74Avg price 81Brand share 38Review moat 87Quality gap 95

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Growth

Incredible+113.1%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great266.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€17.51

avg listing price — sweet spot $15–$100

Price range

Good€1.99–€52.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€56K

€56K/yr · 150K searches

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

11

Top-5 brand share

82%

Open market

14%

  • Bloomique47%
  • BALDUR Garten17%
  • Generic8%
  • Plants by Frank6%
  • Germisem4%
  • WESELER KRÄUTERPARADIES - GÄRTNEREI ENSELEIT4%
  • Open — no brand owns it (6 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€22K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +113.1% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 23.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum44%

“Super Pflanzen”

Qualität insgesamt29%

“Super Qualität”

Geruch11%

“Kam gut an,stinkt nicht wie andere Sorten”

beworben Vs Tatsächliches Produkt5%

“Alles wie beschrieben”

Stärke2%

“Kräftige Pflanzen”

Griff1%

“Guter Griff”

Benutzerfreundlichkeit1%

“Sehr gut Bedient”

Gesamtgröße1%

“Passable Größe”

Preis-Leistungs-Verhältnis0%

“gutes Preis-Leisungsverhältnis”

Feucht/Trocken0%

“Tolle Pflanzen, gut wässern”

What buyers complain about

Pflanzenwachstum34%

“Keine Blüten”

Feucht/Trocken15%

“Die anderen 3 sind größtenteils vertrocknet”

Gesamtgröße14%

“Winzig”

Qualität insgesamt9%

“Sehr schlechte Ware”

Preis-Leistungs-Verhältnis9%

“dafür ist dann ein kauf / plus vesand zu teuer”

Haltbarkeit8%

“1/3sind tot”

Defekt Material/Teile3%

“3Stückwarenganzschlecht”

beworben Vs Tatsächliches Produkt1%

“Entspricht nicht der Abbildung”

Farbe1%

“NICHT ROSA,”

Top return reasons

Gesamtgröße22%
Feucht/Trocken17%
Qualität insgesamt17%
Pflanzenwachstum14%
beworben Vs Tatsächliches Produkt11%
Farbe6%
Wasserbeständigkeit6%
Wartung und Reparatur6%
Preis-Leistungs-Verhältnis3%