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Worth a look

Shows low returns (0.1%), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 55Conversion 84Competition 24Returns 99Price range 83Avg price 86Brand share 27Review moat 82Quality gap 27

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€19.31

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Great€5.63–€69.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great350.73

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad€64K

€64K/yr · 36K searches

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

31

Top-5 brand share

89%

Open market

8%

  • Grau48%
  • Compo18%
  • CULTIVERS16%
  • Canina4%
  • Vitax3%
  • Dehner3%
  • Open — no brand owns it (4 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€13K30%€19K40%€25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Top Produkte”

Haustierfreundlich15%

“Mein Hund vertägt es gut wie alle GRAU Produkte die ich habe”

beworben Vs Tatsächliches Produkt10%

“Erfüllt seinen Zweck”

Preis-Leistungs-Verhältnis10%

“Guter Preis”

Gesamtgröße10%

“Passt”

Pflanzenwachstum8%

“Der beste Dünger für alle Pflanzen und Blumen”

Umweltfreundlichkeit5%

“Sehr gutes Organisches Produckt”

Geschmack insgesamt5%

“Dem Hund schmeckt es”

Textur/Konsistenz – insgesamt2%

“Die Struktur ist angenehm fein”

Haltbarkeit2%

“Fazit: Solides Produkt mit guter Mischbarkeit”

What buyers complain about

Textur/Konsistenz – insgesamt33%

“nicht das,was ich mir erhofft hatte, nämlich eine festere Konsistenz.”

beworben Vs Tatsächliches Produkt33%

“Irreführung”

Verdauungsstörungen33%

“wenn dann bekam er schrecklich Durchfall.”

Top return reasons

Kontamination50%
beworben Vs Tatsächliches Produkt50%