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52

kirschlorbeer pflanzen

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 18Growth 34Conversion 37Competition 70Returns 100Price range 38Avg price 93Brand share 11Review moat 87Quality gap 78

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€51.59

avg listing price — sweet spot $15–$100

Review moat

Great263.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.89–€229.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Market size

Bad€71K

€71K/yr · 46K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

8

Top-5 brand share

96%

Open market

3%

  • PlantaPro41%
  • PFLANZHITS Ihr Pflanzenpartner27%
  • Gartencenter Bartels20%
  • Stauden Gänge5%
  • Pflanzen Böring4%
  • Garten Schlüter2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€6K12%€9K16%€11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 10.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum64%

“Super Pflanzen”

Qualität insgesamt14%

“Super Ware”

Preis-Leistungs-Verhältnis10%

“Schoen und guenstig”

beworben Vs Tatsächliches Produkt3%

“Pflanze wie auf der Abbildung”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“tolle Anleitung noch dabei.”

Farbe2%

“Schöne Farbe”

Haltbarkeit2%

“1 Monat haben alle gut überstanden”

Höhe2%

“Höhe traf zu”

What buyers complain about

Pflanzenwachstum33%

“Alle Pflanzen kaputt”

Schädlings-/Insektenbekämpfung17%

“Schlecht 😕 Wurde leider mit schädlingen geliefert”

Gesamtgröße17%

“Sie sind sehr klein”

Defekt Material/Teile17%

“Etliche Äste waren bereits abgebrochen”

Qualität insgesamt8%

“Qualität miserabel”

Feucht/Trocken8%

“Diesmal waren die meisten Pflanzen vertrocknet”

Top return reasons

Pflanzenwachstum36%
Gesamtgröße14%
Funktionalität insgesamt14%
beworben Vs Tatsächliches Produkt14%
Farbe7%
Feucht/Trocken7%
Defekt Material/Teile7%