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insektenspray

Launch it

A $1.8M/yr market growing +345.7% this quarter with returns at 0.4% — clears our launch bar.

Market size 91Growth 100Conversion 75Competition 26Returns 98Price range 71Avg price 70Brand share 25Review moat 60Quality gap 78

Growth

Incredible+345.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Market size

Great€1.8M

€1.8M/yr · 1.8M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.91–€42.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.34

avg listing price — sweet spot $15–$100

Review moat

Good1,105.27

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

61

Top-5 brand share

90%

Open market

7%

  • ARDAP56%
  • Raid12%
  • Patronus12%
  • Nexa Lotte5%
  • inseko4%
  • Compo3%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€177K20%€354K30%€532K40%€709K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +345.7% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung24%

“Insekten Spray”

beworben Vs Tatsächliches Produkt11%

“Produkt funktioniert”

Sprühen/Durchfluss10%

“Super Spray”

Qualität insgesamt10%

“Super Produkt”

Geruch8%

“Angenehmer Duft”

Benutzerfreundlichkeit7%

“Funktional und Easy in der Anwendung”

Stärke6%

“Super effektiv”

Preis-Leistungs-Verhältnis4%

“Preis Leistung OK”

Effizienz2%

“Wirkt hervorragend”

Haltbarkeit2%

“Wirksam und anhaltend”

What buyers complain about

Schädlings-/Insektenbekämpfung24%

“Insekten”

Funktionalität insgesamt19%

“Unwirksam”

Preis-Leistungs-Verhältnis16%

“Schade ums Geld”

Sprühen/Durchfluss8%

“Bei mir funktioniert dieses Spray nicht, selbst nach mehmaligem Sprühen sind die fliehen wieder aktiv”

Geruch6%

“Es stinkt fürchterlich”

Qualität insgesamt3%

“Müll”

Haltbarkeit2%

“Hält nicht lange vor”

Stärke2%

“Wirkt könnte aber stärker sein”

Haftung/Klebrigkeit2%

“Hinterlässt auch klebrige Flecken”

Gesamtgröße1%

“Die Dose ist winzig”

Top return reasons

Funktionalität insgesamt34%
Sprühen/Durchfluss13%
Schädlings-/Insektenbekämpfung12%
beworben Vs Tatsächliches Produkt7%
Defekt Material/Teile6%
Gesamtgröße5%
Auslaufsicher3%
Geruch2%
Preis-Leistungs-Verhältnis2%
Add-Ons/Anhänge2%