Skip to content
52

hsv fahne

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 17Growth 59Conversion 51Competition 62Returns 98Price range 79Avg price 95Brand share 9Review moat 97Quality gap 21

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Review moat

Incredible61.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€30.80

avg listing price — sweet spot $15–$100

Price range

Great€7.45–€44.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+34.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€68K

€68K/yr · 54K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Open market

1%

  • Hamburger SV50%
  • FahnenMax17%
  • Unbekannt15%
  • Hamburg SV7%
  • Generisch7%
  • Fahnenwelt3%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€5K12%€8K16%€11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 8.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt54%

“Super Qualität”

Materialqualität13%

“Gutes Material”

Farbe8%

“Tolle Flagge, sehr intensive Farbe, die hoffentlich nicht schnell verblasst”

Gesamtgröße8%

“Passt sieht super aus”

Preis-Leistungs-Verhältnis8%

“Preisgünstiger Kauf”

beworben Vs Tatsächliches Produkt8%

“Entspricht den Beschreibungen”

What buyers complain about

Qualität insgesamt38%

“Nur der HSV, Qualität ausreichend, hält nicht ganz so lange”

Nähen/Finish/Polieren25%

“Aber die Nähte und die öse nicht so gut verarbeitet”

Druckqualität25%
Haltbarkeit13%

“Ich habe die Fahne mal gerade 3 Tage dran gehabt,da ist sie schon kaputt gegangen”

Top return reasons

Gesamtgröße71%
beworben Vs Tatsächliches Produkt12%
Preis-Leistungs-Verhältnis6%
Materialqualität6%
Haltbarkeit6%