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61

hortensien

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 75Conversion 15Competition 82Returns 98Price range 69Avg price 84Brand share 42Review moat 83Quality gap 90

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.50

avg listing price — sweet spot $15–$100

Review moat

Great333.07

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Growth

Great+61.1%

90-day search growth — must beat 0% to launch

Price range

Good€3.68–€39.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 183K searches

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

35

Top-5 brand share

80%

Open market

14%

  • BALDUR Garten27%
  • Garten Schlüter20%
  • Blumen-Senf16%
  • GardenersDream9%
  • Bloomique8%
  • DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND6%
  • Open — no brand owns it (13 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€8214%€2K6%€2K8%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 57 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.1% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 15.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum63%

“Blumenpracht”

Qualität insgesamt21%

“Super Qualität”

beworben Vs Tatsächliches Produkt5%

“Perfekt wie erhofft”

Geschenk Zweck4%

“War ein Geschenk”

Farbe3%

“Tricolor”

Preis-Leistungs-Verhältnis2%

“Lohnt sich”

What buyers complain about

Pflanzenwachstum24%

“sehr kleiner Blütenstand”

Feucht/Trocken16%

“Sehr kleine Pflanzen in drei unterschiedlichen Qualitäten Eine fast vertrocknet”

Gesamtgröße14%

“kleiner Stengel”

Qualität insgesamt14%

“Sehr schlechte Ware”

beworben Vs Tatsächliches Produkt7%

“überhaupt nicht wie auf den Bildern”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung-Verhältnis stimmt hier überhaupt nicht”

Auslaufsicher4%

“Behälter undicht”

Funktionalität insgesamt4%

“Leider nichts geworden”

Defekt Material/Teile1%

“Zweige abgebrochen”

Benutzerfreundlichkeit1%

“Unmöglich”

Top return reasons

Qualität insgesamt23%
Auslaufsicher20%
beworben Vs Tatsächliches Produkt11%
Gesamtgröße11%
Farbe9%
Feucht/Trocken7%
Pflanzenwachstum4%
Funktionalität insgesamt4%
Materialqualität2%
Design insgesamt2%