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hanfsamen

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Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 17Conversion 96Competition 18Returns 100Price range 36Avg price 69Brand share 40Review moat 59Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.26

avg listing price — sweet spot $15–$100

Review moat

Good1,151.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good€418K

€418K/yr · 213K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.59–€21.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

19

Top-5 brand share

81%

Open market

15%

  • GREAT VITA43%
  • my-mosaik17%
  • VEGJi10%
  • KoRo6%
  • Alpi Nature5%
  • Reformhaus4%
  • Open — no brand owns it (5 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€63K30%€125K45%€188K60%€251K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Top Produkt”

Preis-Leistungs-Verhältnis12%

“Fairer Preis für beste Qualität”

Geschmack insgesamt12%

“Schmeckt hervorragend”

Vegan/Biologisch11%

“Top Bio Qualität”

Geschmack8%

“geschmacklich aber wirklich gut: angenehm nussig und mild, ohne Bitterkeit.”

Inhaltsstoffe – insgesamt4%

“Gute Qualität, auch Einzelzutaten, da bleibt nichts liegen”

Frische4%

“frischer Geruch”

beworben Vs Tatsächliches Produkt3%

“Genau Richtig”

Ernährungs Gehalt3%

“Hanfsamen bieten reichlich Protein”

Geruch2%

“kein muffiger Geruch”

What buyers complain about

Preis-Leistungs-Verhältnis100%

“diese 450g Packung hier ist deutlich teurer.”