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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 13Conversion 18Competition 0Returns 74Price range 78Avg price 76Brand share 0Review moat 97Quality gap 79

Review moat

Incredible66.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€8.37–€39.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€15.36

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 6% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Market size

Bad€6K

€6K/yr · 27K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Open market

0%

  • OUOQI24%
  • YANXINKE23%
  • JDCMEI20%
  • NHYDZSZ20%
  • mikamax14%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€59820%€1K30%€2K40%€2K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -23.4% search growth over the last 90 days.
6K4KSpike '25Spike '26NovDecJanFebAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 66.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Gute Verarbeitung”

Verzierungs/Stickereiqualität33%

“Schöne Dekoration, fanden alle toll”

Spaß/Unterhaltungserlebnis11%

“mein Sohn hat viel Freude daran.”

What buyers complain about

Gesamtgröße67%

“Kleiner als auf der Abbildung”

beworben Vs Tatsächliches Produkt17%

“Die Grösse auf den Fotos ist aber leicht übertrieben”

Top return reasons

Weiches Gefühl100%