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grillmatte bodenschutz

Worth a look

Shows demand growing +187.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 97Conversion 45Competition 72Returns 96Price range 84Avg price 91Brand share 78Review moat 59Quality gap 70

Growth

Incredible+187.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great€21.48

avg listing price — sweet spot $15–$100

Price range

Great€6.99–€64.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,156.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€92K

€92K/yr · 118K searches

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

53

Top-5 brand share

57%

Open market

36%

  • FIREWESS22%
  • Weber15%
  • Leerweii8%
  • Mondoshop7%
  • Roaxkois6%
  • Alckijy6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€7K12%€11K16%€15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +187.0% search growth over the last 90 days.
8K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 10.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Positives Feedback oder auch Anregungen und Kritik sind mir willkommen”

Grillen13%

“Super Grillmatte”

Einfache Reinigung13%

“Leicht zu reinigen, robust und haltbar”

beworben Vs Tatsächliches Produkt10%

“Erfüllt den Zweck”

Gesamtgröße8%

“Passt”

Materialqualität6%

“Das Material”

Preis-Leistungs-Verhältnis6%

“Preis günstig”

Heizung3%

“erfüllt den Zweck als Hitzeschutz-”

Stärke2%

“robust”

Dicke2%

“Dickes Material”

What buyers complain about

Dicke18%

“allerdings finde ich sie sehr dünn vom Material”

Qualität insgesamt8%

“total unzufrieden”

Einfache Reinigung6%

“Komplett sauber wie neu wird sie nicht immer”

Haftung/Klebrigkeit5%

“sehr klebrig und somit bleibt alles hängen, kann nicht gut gewaschen werden”

beworben Vs Tatsächliches Produkt4%

“Die Fotos zeigen das Loch”

Preis-Leistungs-Verhältnis4%

“Rausgeworfen Geld”

Heizung3%

“Denn Wärme isoliert sie nicht”

Grillen3%

“Nicht nur als Grillunterlage geeignet”

Geruch3%

“Aber ich muss dazu sagen, die Folie stinkt ziemlich”

Materialqualität3%

“Material ein bisschen zu dünn”

Top return reasons

Gesamtgröße43%
Dünn16%
Qualität insgesamt10%
Materialqualität9%
Grillen5%
beworben Vs Tatsächliches Produkt3%
Dicke2%
Geruch2%
Haftung/Klebrigkeit2%
Farbe1%