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52

greek fire

Worth a look

Shows low returns (0.3%), but a small market ($7K/yr) keeps it on the watch list.

Market size 2Growth 72Conversion 46Competition 28Returns 99Price range 85Avg price 95Brand share 5Review moat 69Quality gap 90

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible€24.48

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€8.52–€59.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Review moat

Good735

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad€7K

€7K/yr · 8K searches

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

12

Top-5 brand share

98%

Open market

0%

  • Greek Fire52%
  • King Crocodile24%
  • Grillfürst12%
  • BlackSellig7%
  • COCO WERK4%
  • Kamado Joe2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€68920%€1K30%€2K40%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.
500300Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Top Produkt”

Heizung23%

“Hohe Temperaturen erreichbar”

beworben Vs Tatsächliches Produkt21%

“Super, alles wie erwartet”

Preis-Leistungs-Verhältnis16%

“Super Preis Leistung”

Geruch5%

“Rauch- und Rußentwicklung minimal, absolut empfehlenswert”

Grillen3%

“Rauchfrei Grillen im Wohngebiet”

Zeitaufwand2%

“Das spart Zeit”

Einfache Reinigung2%

“bleibt kaum Asche zurück, was die Reinigung erleichtert.”

What buyers complain about

Preis-Leistungs-Verhältnis21%

“27€ fürn Müll”

Qualität insgesamt18%

“Leider Qualitativ minderwertig, jede kohle bricht auseinander”

Haltbarkeit18%

“halten nicht lange.”

Defekt Material/Teile9%

“Inhalt beschädigt”

Gesamtgröße6%

“leider teilweise zu groß”

Heizung6%

“Nach 3,5 Std. war alles vorbei (sollen bis zu 5 Std. Die Hitze halten können).”

Form/Stil6%

“Sehr ungleichmäßige Form”

Geruch6%

“benzolgeruch”

Benutzerfreundlichkeit6%

“Somit ist der Transport leider bei 10 kg nicht so einfach”

Funktionalität insgesamt3%

“Für anspruchsvolle Sachen nicht geeignet”

Top return reasons

Gesamtgröße27%
Preis-Leistungs-Verhältnis14%
Qualität insgesamt14%
Entflammbar9%
Kompatibilität – insgesamt9%
Funktionalität insgesamt5%
Geruch5%
Feucht/Trocken5%
Stärke5%
Gewicht leicht5%