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51

gelbtafeln

Worth a look

Shows searches that convert (22.1% search→purchase), but prices mostly outside the sweet spot ($3.23–$9.14) keeps it on the watch list.

Market size 67Growth 24Conversion 100Competition 32Returns 99Price range 0Avg price 16Brand share 58Review moat 24Quality gap 45

Conversion

Incredible22.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Good€660K

€660K/yr · 505K searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,216.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€5.90

avg listing price — sweet spot $15–$100

Price range

Bad€3.23–€9.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

44

Top-5 brand share

70%

Open market

25%

  • Blooven26%
  • Super Ninja14%
  • PIC14%
  • TRIITECH9%
  • Beshine7%
  • Acual5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€66K20%€132K30%€198K40%€264K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung28%

“Mückensticker”

beworben Vs Tatsächliches Produkt15%

“Erfüllen ihre Zweck”

Haftung/Klebrigkeit13%

“Die Sticker wirken super”

Preis-Leistungs-Verhältnis10%

“Preis/Leistung top”

Qualität insgesamt9%

“very very nice”

Benutzerfreundlichkeit8%

“Easy”

Stärke3%

“Klappt super”

Farbe1%

“Beste Gelbtafeln”

Funktionalität insgesamt1%

“Funktionen super”

Pflanzenwachstum1%

“Erfüllen ihrer Zweck in den Pflanzen”

What buyers complain about

Schädlings-/Insektenbekämpfung35%

“Insektenfalle”

Haftung/Klebrigkeit24%

“Null Klebekraft”

Funktionalität insgesamt15%

“Leider absolut unwirksam”

Gesamtgröße4%

“Kleiner als erwartet”

Benutzerfreundlichkeit3%

“Unhandlich”

Qualität insgesamt2%

“Produkt für den Müll”

Preis-Leistungs-Verhältnis2%

“Schade ums Geld”

Materialqualität1%

“Material sehr dünn”

Dicke1%

“Das Material ist dünn”

Montage1%

“Befestigung schwierig”

Top return reasons

Funktionalität insgesamt29%
Haftung/Klebrigkeit28%
Schädlings-/Insektenbekämpfung13%
Gesamtgröße10%
Qualität insgesamt4%
Preis-Leistungs-Verhältnis3%
Defekt Material/Teile3%
Dünn1%
beworben Vs Tatsächliches Produkt1%
Benutzerfreundlichkeit1%