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73

gartenstühle

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 88Conversion 5Competition 86Returns 100Price range 27Avg price 77Brand share 90Review moat 75Quality gap 75

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Growth

Great+91.3%

90-day search growth — must beat 0% to launch

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€93.38

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good502.83

avg incumbent reviews — the moat a new listing must climb

Market size

Good€788K

€788K/yr · 2.2M searches

Price range

Okay€16.44–€328.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

40

Top-5 brand share

45%

Open market

50%

  • Yaheetech14%
  • LIFERUN14%
  • Juskys7%
  • Casaria5%
  • buybyroom5%
  • GarveeHome5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€32K8%€63K12%€95K16%€126K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +91.3% search growth over the last 90 days.
125K75KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Komfort insgesamt18%

“Stühle sind robust und stabil, wirklich bequem”

Preis-Leistungs-Verhältnis12%

“Super Preis /Leistung”

Stärke11%

“Robust”

Montage/Installation6%

“Aufbau unkompliziert”

beworben Vs Tatsächliches Produkt3%

“Entspricht voll und ganz der Beschreibung und den Fotos”

Gewicht leicht3%

“Leicht und optisch erstmal gut”

Gesamtgröße3%

“Sehen gut aus,passen in meinen Garten”

Kissen2%

“Robuste Liege”

Design insgesamt2%

“Schöne Design”

What buyers complain about

Montage/Installation15%

“was es unmöglich macht diese Stühle aufzubauen”

Qualität insgesamt13%

“Absoluter Trash”

Komfort insgesamt5%

“Sitzfläche sehr unbequem”

Gesamtgröße4%

“Das Fußteil fällt etwas kurz aus”

Haltbarkeit4%

“Stühle sind leider nicht sehr haltbar”

Höhe3%

“SITZHÖHE”

Stärke3%

“Die Stühle wirken instabil”

Materialqualität3%

“Sehr billiges Material”

Defekt Material/Teile2%

“Fussteil am Rattan gebrochen”

Gleichgewicht/Stabilität2%

“Gartenstühle sind sehr instabil”

Top return reasons

Gesamtgröße16%
Qualität insgesamt10%
Montage/Installation9%
Defekt Material/Teile9%
Komfort insgesamt8%
Farbe4%
Einstellbarkeit/Drehbarkeit/lehnend4%
Kratzfestigkeit4%
Höhe4%
Mechanismus probleme3%