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filterschwamm

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 9Conversion 85Competition 81Returns 97Price range 10Avg price 68Brand share 24Review moat 62Quality gap 45

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Market size

Incredible€3.3M

€3.3M/yr · 287K searches

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Competition

Great34%

top-5 click share — an open shelf

Avg price

Good€120.19

avg listing price — sweet spot $15–$100

Review moat

Good1,034.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Price range

Bad€1.95–€831.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

50

Top-5 brand share

90%

Open market

8%

  • Juwel Aquarium67%
  • JUWEL10%
  • SANLILI8%
  • APXEL3%
  • Borlech2%
  • saarschaum2%
  • Open — no brand owns it (8 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€99K6%€198K9%€297K12%€396K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

beworben Vs Tatsächliches Produkt16%

“Erfüllt alles”

Gesamtgröße16%

“Passt”

Filterung16%

“Super Filter”

Preis-Leistungs-Verhältnis6%

“Super Aquarium für einen guten Preis”

Benutzerfreundlichkeit5%

“Handhabung”

Einfache Reinigung2%

“Filter einfach zu säubern”

Design insgesamt2%

“Design & Qualität: Das Rio 240 ist ein echter Blickfang”

Haltbarkeit1%

“Kurzlebig”

Montage/Installation1%

“Lässt sich zudem einfach montieren und entfernen”

What buyers complain about

Preis-Leistungs-Verhältnis14%

“ist das so teuer?”

Filterung12%

“Filterschwamm”

Haltbarkeit8%

“Nach drei Monaten defekt”

Gesamtgröße8%

“Passen leider nicht”

Benutzerfreundlichkeit5%

“Unbrauchbar”

Einfache Reinigung5%

“Gereinigt wurde er noch nicht”

beworben Vs Tatsächliches Produkt4%

“Beschreibung etwas mau”

Qualität insgesamt3%

“Schlechte Qualität”

Defekt Material/Teile3%

“Die Teile sind krumm geschnitten”

Funktionalität insgesamt3%

“Geht Null”

Top return reasons

Gesamtgröße49%
Filterung10%
Funktionalität insgesamt9%
Kompatibilität – insgesamt9%
Defekt Material/Teile7%
Haltbarkeit3%
beworben Vs Tatsächliches Produkt2%
Stärke1%
Produktzustand1%
Dünn1%