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61

filtersand

Worth a look

Shows demand growing +828.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 100Conversion 79Competition 22Returns 99Price range 84Avg price 81Brand share 47Review moat 54Quality gap 20

Growth

Incredible+828.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Great€13.61–€23.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€17.39

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,359.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay€241K

€241K/yr · 171K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

15

Top-5 brand share

77%

Open market

16%

  • mituso31%
  • Paradies Pool16%
  • NATURE WORKS13%
  • Samore9%
  • Veddelholzer8%
  • poolomio7%
  • Open — no brand owns it (5 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€24K20%€48K30%€72K40%€96K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +828.0% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 53.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filterung25%

“Filtersand”

Qualität insgesamt23%

“Top Produkt”

Preis-Leistungs-Verhältnis20%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt13%

“Produkt entspricht der Beschreibung”

Gesamtgröße7%

“Passt”

Wasserbeständigkeit3%

“Klar das Wasser”

Einfache Reinigung2%

“Sauberer Pool”

Haltbarkeit2%

“Preiswert, und halten eine Saison lang, danach in die Waschmaschine und nächstes Jahr wieder verwenden”

Farbe2%

“Farbe ist sehr natürlich”

Stärke1%

“Die Filterleistung ist stabil”

What buyers complain about

Filterung33%

“Glas filtert nicht so gut wie Sand”

Qualität insgesamt17%

“Das war nur ein etwas besserer Müllbeutel”

Druck17%

“die Anlage baut überhaupt keinen Druck auf.”

Preis-Leistungs-Verhältnis17%

“Ist sein Geld nicht wert”

Top return reasons

Gesamtgröße40%
Filterung14%
Preis-Leistungs-Verhältnis11%
Funktionalität insgesamt7%
Qualität insgesamt6%
Defekt Material/Teile4%
Materialqualität4%
Auslaufsicher3%
Gewicht schwer3%
beworben Vs Tatsächliches Produkt3%