Skip to content
59

ernteschere

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 53Conversion 82Competition 80Returns 98Price range 39Avg price 37Brand share 63Review moat 25Quality gap 28

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Market size

Okay€249K

€249K/yr · 275K searches

Price range

Okay€3.40–€22.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,314.05

avg incumbent reviews — the moat a new listing must climb

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

230

Top-5 brand share

67%

Open market

29%

  • Fiskars36%
  • Gardena14%
  • STAYGROW6%
  • CIOUYAOS6%
  • CXRYLZ-FUR6%
  • GRÜNTEK4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€7K6%€15K9%€22K12%€30K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.
25K15KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schneiden/Trimmen24%

“Super Schnitt”

Qualität insgesamt22%

“Super produckt”

Preis-Leistungs-Verhältnis10%

“Preis-Leistung super”

Benutzerfreundlichkeit9%

“Top und handy”

Gesamtgröße8%

“Passt”

beworben Vs Tatsächliches Produkt6%

“Hält was sie verspricht”

Griff5%

“Liegt auch sehr angenehm in der Hand”

Haltbarkeit3%

“Scharf und langlebig”

Stärke2%

“Solide”

Gewicht leicht1%

“Sehr leicht”

What buyers complain about

Haltbarkeit24%

“Defekt nach 1. Verwendung”

Qualität insgesamt21%

“Sehr schlechte Qualität”

Gesamtgröße9%

“Sehr klein und dünn”

Preis-Leistungs-Verhältnis5%

“recht teuer”

Design insgesamt3%

“Fehlkonstruktion”

Papierqualität3%

“Alles was über die Dicke von Papier geht gewinnt gegen die Schere”

Griff3%

“Man rutscht mit der Hand immer nach vorne”

Schneiden/Trimmen3%

“Schlechter Schnitt”

Flexibilität2%

“Verbiegt sich”

Stärke2%

“Nicht ganz so stabil wie erwartet”

Top return reasons

Gesamtgröße42%
Qualität insgesamt9%
Schneiden/Trimmen8%
Defekt Material/Teile7%
Funktionalität insgesamt5%
Griff4%
Produktzustand3%
Benutzerfreundlichkeit3%
Mechanismus probleme3%
beworben Vs Tatsächliches Produkt2%