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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 26Conversion 37Competition 34Returns 56Price range 29Avg price 71Brand share 15Review moat 79Quality gap 84

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great426.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€111.99

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 6% kills the launch gate

Market size

Okay€193K

€193K/yr · 58K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€55.51–€210.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

16

Top-5 brand share

94%

Open market

4%

  • VEVOR34%
  • Spider Farmer31%
  • MARS HYDRO13%
  • AC Infinity8%
  • VIVOSUN8%
  • Aygrochy2%
  • Open — no brand owns it (3 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€19K20%€39K30%€58K40%€77K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +0.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt27%

“macht was es soll”

Qualität insgesamt17%

“Verarbeitung ist super”

Effizienz17%

“Erspart echt arbeit”

Benutzerfreundlichkeit13%

“Super schnell”

Einfache Reinigung13%

“Lässt sich super reinigen und bedienen”

Preis-Leistungs-Verhältnis6%

“Prinzipiell top Preis Leistungs Verhältnis”

Farbe2%

“aber für grüne leute genau das richtige”

Stärke1%

“Steht sehr stabil”

Griff1%

“Hat gummifüße damit es nicht rutscht”

What buyers complain about

Schneiden/Trimmen17%

“schneidet halt nicht alles ab”

Preis-Leistungs-Verhältnis17%

“Teure Salatschüssel”

Einfache Reinigung17%

“Zur Reinigung ist die Spülmaschine nicht geeignet”

Produktzustand17%

“sieht aus als wäre es bereits gebraucht oder hin gefallen”

Gesamtgröße10%

“Super teil leider zu gross für mich”

Top return reasons

Funktionalität insgesamt47%
Gesamtgröße17%
Defekt Material/Teile10%
Qualität insgesamt7%
Produktzustand5%
Materialqualität3%
Anleitung/Benutzerhandbuch/Fehlerbehebung3%
Add-Ons/Anhänge3%
beworben Vs Tatsächliches Produkt3%
Einfache Reinigung2%