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61

edelrost-

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 79Conversion 2Competition 92Returns 100Price range 17Avg price 65Brand share 75Review moat 97Quality gap 70

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Incredible51.08

avg incumbent reviews — the moat a new listing must climb

Competition

Great23%

top-5 click share — an open shelf

Growth

Great+71.0%

90-day search growth — must beat 0% to launch

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€129.81

avg listing price — sweet spot $15–$100

Price range

Bad€30.40–€447.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€38K

€38K/yr · 206K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

39

Top-5 brand share

60%

Open market

34%

  • Zen Man21%
  • ESTEXO14%
  • KPGA KAPAGA HOME & GARDEN11%
  • casa.pro8%
  • Bornhöft6%
  • D&L Lasertec6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7504%€2K6%€2K8%€3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 80 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.0% search growth over the last 90 days.
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Top Produkt”

Montage/Installation12%

“Leicht zu installieren”

Stärke12%

“Das Material ist sehr stabil”

beworben Vs Tatsächliches Produkt9%

“Wie abgebildet”

Preis-Leistungs-Verhältnis7%

“Preis Leistung ok”

Design insgesamt6%

“Seh elegantes teil”

Gesamtgröße4%

“Passt perfekt”

Materialqualität4%

“Material scheint ok”

Farbe2%

“die Farbe stimmt auch”

Benutzerfreundlichkeit2%

“Sehr schön und praktisch”

What buyers complain about

Rost/Korrodieren17%

“Etwas Rost”

Montage/Installation8%

“was ein Aufstellen unmöglich macht.”

Qualität insgesamt8%

“Definitiv minderwertige Qualität”

Stärke6%

“er ist sehr instabil”

Preis-Leistungs-Verhältnis6%

“Preis zu hoch”

Materialqualität6%

“Materialschäden”

Funktionalität insgesamt5%

“Fällt un”

Defekt Material/Teile3%

“Produkt nicht funktionsfähig”

Metallqualität3%

“Metall leider eingerissen”

Dicke3%

“Die Elemente sind aus so dünnem Material, das sie bereits beim Transport deutlich beschädigt wurden”

Top return reasons

Gesamtgröße30%
Defekt Material/Teile13%
beworben Vs Tatsächliches Produkt7%
Qualität insgesamt7%
Montage/Installation5%
Rost/Korrodieren5%
Materialqualität4%
Farbe3%
Montage3%
Dünn2%