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67

canna

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 46Conversion 75Competition 70Returns 99Price range 72Avg price 91Brand share 61Review moat 92Quality gap 96

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great162.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€21.38

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good€2.17–€120.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Market size

Bad€86K

€86K/yr · 58K searches

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

51

Top-5 brand share

69%

Open market

27%

  • CANNA23%
  • BALDUR Garten16%
  • DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND12%
  • Generisch11%
  • ELITE BBQ7%
  • IVORYS-GARDEN4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€5K9%€8K12%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Sehr gute Qualität, schnelle Lieferung”

Preis-Leistungs-Verhältnis28%

“guter Preis”

Pflanzenwachstum7%

“Super für unsere pflanzen”

Stärke7%

“Die Blätter wirken kräftiger”

Einfache Reinigung6%

“Macht sauber”

Gesamtgröße6%

“Passt”

Farbe6%

“Die Pflanzen sehen wieder richtig satt grün und gesund aus”

beworben Vs Tatsächliches Produkt6%

“Man bekommt das, was man bestellt hat”

Benutzerfreundlichkeit2%

“Es ist auch recht ergiebig – man braucht nicht viel”

What buyers complain about

Qualität insgesamt33%

“Poor Canna quality”

Pflanzenwachstum25%

“Calla kommt nicht”

Preis-Leistungs-Verhältnis18%

“Schade um das Geld”

Gesamtgröße8%

“Etwas klein geraten”

Funktionalität insgesamt6%

“Andernfalls reagieren sie miteinander und erzielen nicht die gewünschte Wirkung”

Feucht/Trocken4%

“Total unnötig für vertrocknete Rhizome”

beworben Vs Tatsächliches Produkt3%

“Beschreibung unverständlich”

Top return reasons

Auslaufsicher39%
Feucht/Trocken28%
Kompatibilität – insgesamt11%
beworben Vs Tatsächliches Produkt6%
Gesamtgröße6%
Qualität insgesamt6%
Pflanzenwachstum6%