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65

blumen

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 15Conversion 17Competition 90Returns 97Price range 85Avg price 92Brand share 93Review moat 55Quality gap 76

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great€21.68

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€6.38–€75.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€538K

€538K/yr · 1.8M searches

Review moat

Good1,300.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

250

Top-5 brand share

42%

Open market

54%

  • Blume Ideal21%
  • Dominik Blumen und Pflanzen9%
  • QHHENTOO4%
  • MAMAMIKO4%
  • Yamonic4%
  • Sunia4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€11K4%€22K6%€32K8%€43K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 88 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck34%

“Perfect als Geschenk”

Qualität insgesamt17%

“Super Produkt”

beworben Vs Tatsächliches Produkt6%

“genau so wi am Foto.”

Preis-Leistungs-Verhältnis6%

“Preis/ Leistung super”

Haltbarkeit5%

“gute Haltbarkeit”

Farbe5%

“Wunderbare Blütenfarben”

Montage/Installation4%

“Hat beim Aufbauen Spaß gemacht”

Design insgesamt4%

“Super süßes, handgemachtes Strick-Design mit hohem Sympathiefaktor”

Pflanzenwachstum2%

“Wunder schöne Blumen”

Gesamtgröße2%

“Passt wahnsinnig gut”

What buyers complain about

beworben Vs Tatsächliches Produkt19%

“nicht mal annähernd wie abgebildet”

Preis-Leistungs-Verhältnis14%

“Schade ums Geld”

Qualität insgesamt12%

“Müll, für den Preis fehlende Teile sind unmöglich”

Gesamtgröße9%

“Kleiner als erwartet”

Geruch5%

“stinkt”

Haltbarkeit5%

“Nach 5 Tagen tot”

Farbe5%

“Farblos”

Pflanzenwachstum4%

“Alte Samen”

Geschenk Zweck3%

“Das Geschenk erweist sich als unbrauchbar”

Feucht/Trocken2%

“Blumen sind vertrocknet oder erfroren”

Top return reasons

Gesamtgröße20%
Qualität insgesamt15%
beworben Vs Tatsächliches Produkt13%
Defekt Material/Teile10%
Geschenk Zweck8%
Materialqualität5%
Farbe4%
Geruch3%
Funktionalität insgesamt3%
Helligkeit/Glanz/Glühen2%