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56

blauregen pflanze winterhart

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 96Conversion 38Competition 18Returns 100Price range 89Avg price 92Brand share 10Review moat 90Quality gap 96

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Growth

Incredible+137.7%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great€21.64

avg listing price — sweet spot $15–$100

Review moat

Great199.27

avg incumbent reviews — the moat a new listing must climb

Price range

Great€13.75–€31.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad€19K

€19K/yr · 28K searches

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

6

Top-5 brand share

96%

Open market

0%

  • BALDUR Garten41%
  • Green boutiQ29%
  • GardenersDream14%
  • PflanzenFuchs6%
  • Baumschule PlantaPro5%
  • Bloomique4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€4K30%€6K40%€7K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +137.7% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 26.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum50%

“Pflanzen sind ausgezeichnet”

Qualität insgesamt28%

“Eine sehr gute Qualität”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung ist fair”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Hab mich an alle Regeln gehalten”

beworben Vs Tatsächliches Produkt6%

“Alles so wie angegeben”

Feucht/Trocken3%

“Kam gut gewässert und nicht vertrocknet an”

What buyers complain about

Pflanzenwachstum36%

“Kaputte Pflanze ohne Wrsta”

Feucht/Trocken32%

“Samen waren feucht (innerhalb der Plastikhülle).”

Preis-Leistungs-Verhältnis9%

“Unmöglichen Angebot”

Benutzerfreundlichkeit9%

“Unbrauchbar”

Gesamtgröße5%

“Ist klein”

beworben Vs Tatsächliches Produkt5%

“Anders vorgestellt”

Top return reasons

Pflanzenwachstum28%
Feucht/Trocken22%
beworben Vs Tatsächliches Produkt22%
Defekt Material/Teile11%
Farbe11%
Qualität insgesamt6%