Skip to content
63

bastmatte

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 97Conversion 27Competition 55Returns 100Price range 59Avg price 77Brand share 56Review moat 84Quality gap 96

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Growth

Incredible+195.0%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great319.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.69

avg listing price — sweet spot $15–$100

Price range

Good€5.27–€28.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€20K

€20K/yr · 58K searches

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

27

Top-5 brand share

71%

Open market

24%

  • HAC2435%
  • PEARL beach14%
  • Idena11%
  • PEARL6%
  • BooGardi5%
  • BRUNNER5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€4K30%€6K40%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +195.0% search growth over the last 90 days.
4K3KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Solide Qualität”

Gesamtgröße21%

“Passt”

beworben Vs Tatsächliches Produkt13%

“Gut, wie erwartet”

Preis-Leistungs-Verhältnis13%

“Für den Preis eine gute Wahl”

Stärke8%

“robust”

Benutzerfreundlichkeit3%

“war leicht zum anbringen”

Farbe2%

“der farbliche Kontrast durch die schwarze "Vernähung" sieht nett aus.”

Montage/Installation2%

“Montage unkompliziert”

What buyers complain about

Qualität insgesamt36%

“Ungenügende Qualität”

Geruch18%

“Geruchsbelästigung”

Haltbarkeit11%

“Hält leider absolut nicht was es verspricht”

Materialqualität8%

“das Material hat einen unangenehmen Produkt”

Produktzustand5%

“Schilfmatte schmutzig und alt”

Preis-Leistungs-Verhältnis5%

“zu teuer”

Farbe3%

“Gerade rot gefällt mir nicht so gut”

Gesamtgröße3%

“zu kurz”

Dicke2%

“super dünne palmwedel bei weitem nicht so kompakt wie letztes Jahr”

Kompaktheit2%

“super dünne palmwedel bei weitem nicht so kompakt wie letztes Jahr”

Top return reasons

Gesamtgröße34%
Qualität insgesamt16%
Haltbarkeit9%
Geruch8%
Defekt Material/Teile7%
Materialqualität4%
Dünn3%
Farbe2%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis2%