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50

bast

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($2.25–$14.96) keeps it on the watch list.

Market size 16Growth 18Conversion 54Competition 74Returns 97Price range 0Avg price 23Brand share 83Review moat 86Quality gap 53

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Review moat

Great281.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.21

avg listing price — sweet spot $15–$100

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Market size

Bad€63K

€63K/yr · 172K searches

Price range

Bad€2.25–€14.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

51

Top-5 brand share

52%

Open market

43%

  • La cordeline16%
  • LEREATI14%
  • TENAX12%
  • G2PLUS6%
  • CAMAL5%
  • Abio5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Qualität”

Farbe13%

“Farbe wie abgebildet”

beworben Vs Tatsächliches Produkt9%

“Genau so”

Geschenk Zweck9%

“Für Deko oder Geschenksverpackung”

Materialqualität9%

“Material ist ok”

Preis-Leistungs-Verhältnis7%

“Preis/Leistung top”

Stärke7%

“robust”

Benutzerfreundlichkeit5%

“Praxistauglich”

Design insgesamt4%

“Wenn man den Dreh heraus hat, kann man ganz viel damit gestalten”

Schneiden/Trimmen4%

“Sehr stabil zum häkeln”

What buyers complain about

Qualität insgesamt31%

“Ein Bündel Müll”

Gesamtgröße17%

“Wenig lange Stücke”

Dicke17%

“Sehr dünn”

Stärke8%

“Zig kleine dünne Stücke”

Funktionalität insgesamt6%

“es erfüllt bei weitem nicht den Zweck.”

Benutzerfreundlichkeit2%

“es gibt jedoch einen kleinen Kritikpunkt bei der Handhabung.”

Hartes Gefühl2%

“Mein Kritikpunkt: Die Schnur ist sehr rauh”

Top return reasons

Farbe30%
Dünn19%
Gesamtgröße11%
Materialqualität7%
Qualität insgesamt6%
Kompatibilität – insgesamt5%
Preis-Leistungs-Verhältnis4%
beworben Vs Tatsächliches Produkt3%
Hartes Gefühl3%
Funktionalität insgesamt2%