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53

yellowstone merchandise

Worth a look

Shows demand growing >1,000% this quarter, but weak search conversion (0.0%) keeps it on the watch list.

Market size 2Growth 100Conversion 0Competition 71Returns 31Price range 95Avg price 95Brand share 55Review moat 78Quality gap 53

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Avg price

Incredible€31.39

avg listing price — sweet spot $15–$100

Price range

Incredible€14.89–€70.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great444.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay5.3%

return rate — above 6% kills the launch gate

Market size

Bad€6K

€6K/yr · 638K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

60

Top-5 brand share

72%

Open market

23%

  • Yellowstone39%
  • Y Yellowstone15%
  • STARS & STRIPES7%
  • PARAMOUNT NETWORK6%
  • Petrol Industries5%
  • Mr.Stream5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€30010%€60115%€90120%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 38 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — >1,000% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 17.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Top Ware”

Gesamtgröße23%

“XL passt perfekt -”

Komfort insgesamt15%

“Eine super schöne Capy sitzt super sehr bequem”

Preis-Leistungs-Verhältnis6%

“Top Jacke zu fairem Preis”

Druckqualität4%

“Prima Shirt, Aufdruck dezent”

Lederqualität4%

“Die Löcher sind klein, also besser vergrößern doch sonst sehr schön und echtes Leder”

Form/Stil4%

“style ist super”

Geschenk Zweck4%

“Schönes Geschenk”

beworben Vs Tatsächliches Produkt4%

“Alles so wie beschrieben”

Helligkeit/Glanz/Glühen2%

“Glänzt schön”

What buyers complain about

Qualität insgesamt75%

“Schechte Qualität”

Druckqualität13%

“der Aufdruck nicht ganz mittig.”

Top return reasons

Gesamtgröße53%
Farbe9%
Ärmelpassform5%
Breite4%
Qualität insgesamt4%
Taillenpassform3%
Druckqualität3%
Länge3%
Materialqualität3%
Nähen/Finish/Polieren2%