winterjacke herren north face
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible€46.13avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good€12.03–€128.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€536K€536K/yr · 2.4M searches
Review moat
Okay2,012.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad9.8%return rate — above 6% kills the launch gate
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
188
Top-5 brand share
96%
Open market
3%
- THE NORTH FACE82%
- Lyle & Scott8%
- Columbia2%
- RevolutionRace2%
- Pioneer Camp1%
- Levi's1%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE NORTH FACE Herren Antora Jacke Tnf Black/Npf L
THE NORTH FACE€78.964.5★2,460 rev
Lyle & Scott Herren Jacke | XS -XXL
Lyle & Scott€67.784.6★483 rev
THE NORTH FACE NF0A87NGFN4 M S/S Simple Dome Tee T-Shirt Herren TNF White Größe L
THE NORTH FACE€15.774.6★1,525 rev
THE NORTH FACE NF0A4VSVKY4 Recycled 66 Classic HAT Hat Unisex Adult Black-White Größe OS
THE NORTH FACE€19.854.6★2,713 rev
THE NORTH FACE NF0A87NGJK3 M S/S Simple Dome Tee T-Shirt Herren TNF Black Größe M
THE NORTH FACE€18.754.6★1,525 rev
Newest
by launch date
RevolutionRace Hiker Fleece Hoodie für Herren Leichter und elastischer Fleece-Hoodie Black L
RevolutionRace€42.8571 rev
THE NORTH FACE - Mountain Line normal geschnittenes T-Shirt mit Grafik für Herren - TNF Black L
THE NORTH FACE€27.6546 rev
THE NORTH FACE - Mountain Line normal geschnittenes T-Shirt mit Grafik für Herren - TNF White L
THE NORTH FACE€27.6646 rev
THE NORTH FACE - Never Stop Exploring normal geschnittenes T-Shirt mit Grafik für Herren - TNF White L
THE NORTH FACE€24.8428 rev
THE NORTH FACE M Glacier Fleece
THE NORTH FACE€63.10102 rev
Trending
90-day click momentum
THE NORTH FACE M Vertical Regular Tee
THE NORTH FACE€21.215.0★
THE NORTH FACE - Never Stop Exploring normal geschnittenes T-Shirt mit Grafik für Herren - TNF Black M
THE NORTH FACE€25.854.7★
THE NORTH FACE M SS Simple Dome Tee
THE NORTH FACE€20.264.6★
THE NORTH FACE M Evolution Box NSE Regular Short Sleeve
THE NORTH FACE€25.114.6★
THE NORTH FACE Herren Evolution Box NSE Regular Short Sleeve T-Shirt Stone Slab L
THE NORTH FACE€27.684.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität, sieht sehr gut aus”
“Passt”
“bequem”
“+fairer Preis”
“angenehmes Material”
“Leichte Regenjacke”
“Schlicht und stylisch”
“Auf dem Foto sieht man es gut”
“Warme und bequeme Mütze”
“Super Reisebegleiter”
What buyers complain about
“Handytasche zu klein”
“Gebrauchter Müll statt Neuware”
“Material ist etwas dicker”
“Pilling”
“Nicht wasserdicht”
“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”
“Ganz seltsamer Stoffmix”
“riecht stark nach Parfüm”
“Da sie nicht gefüttert ist, eignet sie sich jedoch eher für die wärmeren Monate und bietet kaum Wärmeisolierung”
“Ärmel und Kapuze sind proportional zur Größe viel zu groß”