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wetlook leggings

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Soft demand (-56.5% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 4Competition 96Returns 19Price range 84Avg price 89Brand share 77Review moat 50Quality gap 92

Competition

Incredible17%

top-5 click share — an open shelf

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€20.78

avg listing price — sweet spot $15–$100

Price range

Great€5.14–€76.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,485.83

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€13K

€13K/yr · 209K searches

Growth

Bad-56.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

111

Top-5 brand share

58%

Open market

39%

  • Nur Die39%
  • RIOJOY8%
  • Leg Vanilla4%
  • Bona Fide4%
  • Navneet3%
  • NewL3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2694%€5386%€8088%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 144 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Super Sitz”

Gesamtgröße23%

“Passt”

Qualität insgesamt10%

“Super Qualität”

Preis-Leistungs-Verhältnis7%

“Preis - Leistung super”

Materialqualität5%

“Angenehmes Material”

Weiches Gefühl4%

“Angenehmes sehr weiches Material”

beworben Vs Tatsächliches Produkt2%

“Alles wie beschrieben”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Die Leggings besteht aus einem sehr robusten Stoff, der einen Stretch-Anteil besitzt”

Form/Stil1%

“super shape”

Übung/Sporteignung1%

“Ideal Sporthose”

What buyers complain about

Gesamtgröße26%

“Passt nicht”

Qualität insgesamt6%

“Die Leggins hat weder Qualität noch Sitzform”

Transparenz4%

“Ganz blickdicht ist sie allerdings nicht”

Materialqualität4%

“Billiges Material”

Dicke3%

“Zu dünn und kein schönes Material”

Geruch3%

“roch massiv nach Waschmittel.”

Dünn3%

“leider ist das Material sehr dünn”

Preis-Leistungs-Verhältnis2%

“Geld nicht wert”

Haltbarkeit2%

“Aber nach nur einmal tragen sofort kaputt oder bekommen schreckliches Peeling”

Komfort insgesamt2%

“Stoff unangenehm und reines Plastikgefühl”

Top return reasons

Gesamtgröße28%
Materialqualität11%
Transparenz9%
Dünn7%
Länge6%
Geruch6%
Lücke/Loch4%
Qualität insgesamt4%
Breite3%
Nähen/Finish/Polieren3%