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wednesday addams kostüm

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Soft demand (-92.3% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 0Conversion 8Competition 57Returns 0Price range 95Avg price 95Brand share 60Review moat 98Quality gap 73

Review moat

Incredible36.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€24.77

avg listing price — sweet spot $15–$100

Price range

Incredible€17.97–€37.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€83K

€83K/yr · 513K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-92.3%

90-day search growth — must beat 0% to launch

Returns

Bad14.2%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

24

Top-5 brand share

69%

Open market

27%

  • LUYANA27%
  • Enenblau17%
  • Kitimi15%
  • WIOLETA5%
  • ChouGlow5%
  • ABC.icos4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€8K15%€12K20%€17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -92.3% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 140.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Faschingskostüm, tolle Qualität, kam super an”

Gesamtgröße28%

“Kleid und Perücke passen perfekt”

Preis-Leistungs-Verhältnis13%

“Preis/ Leistung stimmt”

Materialqualität7%

“Die Stoffqualität ist fantastisch”

Form/Stil4%

“Der elegante und romantische Stil des Prinzessinnenkleides lässt Mädchen sich wie echte Prinzessinnen fühlen”

Korrekt Inhalt4%

“solides Gesamtpaket”

Design insgesamt4%

“Tolles Design mit erstklassiger Verarbeitung”

Weiches Gefühl3%

“die Haare fühlen sich weich an”

What buyers complain about

beworben Vs Tatsächliches Produkt33%

“Nicht wie abgebildet”

Qualität insgesamt21%

“sehr billig verarbeitet Schade.”

Gesamtgröße21%

“Waren zu locker”

Nähen/Finish/Polieren8%

“Das Kleid ist anders genäht als abgebildet”

Top return reasons

Gesamtgröße76%
Qualität insgesamt7%
Materialqualität4%
beworben Vs Tatsächliches Produkt2%
Dünn2%
Geruch2%
Produktzustand1%
Polster-/Stoffqualität1%
Breite1%
Defekt Material/Teile1%