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vanille parfum damen

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Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 16Conversion 17Competition 56Returns 99Price range 84Avg price 83Brand share 24Review moat 31Quality gap 57

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Price range

Great€5.86–€73.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.03

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good€304K

€304K/yr · 1.2M searches

Review moat

Okay3,351.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

89

Top-5 brand share

90%

Open market

7%

  • Victoria's Secret63%
  • COLOROSES12%
  • Hotouch9%
  • lucky cup4%
  • PHOLEEY4%
  • Kiko Milano2%
  • Open — no brand owns it (4 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€30K20%€61K30%€91K40%€122K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch49%

“Duft”

Farbe9%

“Helle Farbe”

Qualität insgesamt8%

“Super Produkt”

Geschenk Zweck7%

“Nette Geschenkidee”

Komfort insgesamt5%

“Angenehm auf der Haut”

Weiches Gefühl4%

“Dezent✨ Soooo soft und schön🤩”

Haltbarkeit3%

“hält gut an”

Preis-Leistungs-Verhältnis2%

“Das Preis-Leistungs-Verhältnis ist hervorragend”

Gesamtgröße2%

“Passen wie angegossen”

Eignung für Mischhaut1%

“Bestes Lipliner genau geeignet für ein dunkeln Lipliner”

What buyers complain about

Gesamtgröße19%

“Größe zu irregulär”

Geruch17%

“Leider riecht ganz schlimm alle Sorten”

Qualität insgesamt9%

“nicht von guter Qualität”

Ethischer Handel/Fairer Handel6%

“Betrug”

Preis-Leistungs-Verhältnis6%

“schade für den Preis”

Funktionalität insgesamt6%

“Mach nix”

Haftung/Klebrigkeit6%

“von außen leicht klebrig”

Farbe6%

“Qualität und Farbe habe ich mir anders vorgestellt”

Komfort insgesamt3%

“viele unbequem”

beworben Vs Tatsächliches Produkt3%

“Produktbeschreibung unvollständig”

Top return reasons

Geruch41%
Farbe21%
Qualität insgesamt7%
Auslaufsicher7%
Gesamtgröße4%
Preis-Leistungs-Verhältnis4%
beworben Vs Tatsächliches Produkt4%
Produktzustand2%
Farbverblassen/Verfärbung1%
Funktionalität insgesamt1%