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52

unterkleid damen

Worth a look

Shows demand growing +127.2% this quarter, but high returns (10.3%) keeps it on the watch list.

Market size 10Growth 95Conversion 14Competition 90Returns 7Price range 44Avg price 60Brand share 54Review moat 55Quality gap 77

Growth

Incredible+127.2%

90-day search growth — must beat 0% to launch

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.21

avg listing price — sweet spot $15–$100

Review moat

Good1,317.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay€6.66–€21.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€38K

€38K/yr · 252K searches

Returns

Bad10.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

29

Top-5 brand share

73%

Open market

22%

  • Vlazom23%
  • Merry Style18%
  • BestSale24717%
  • Lovasy8%
  • Marks & Spencer7%
  • SLIMBELLE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7674%€2K6%€2K8%€3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 83 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +127.2% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße30%

“Passt”

Komfort insgesamt16%

“ist relativ bequem für Shapewear”

Qualität insgesamt10%

“Qualität”

Materialqualität7%

“Das Material schmiegt sich gut an den Körper an, ohne einzuengen”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Weiches Gefühl6%

“Sehr schönes Tragegefühl”

Form/Stil4%

“Shaped angenehm und tut was es soll”

Länge4%

“Länge ist toll”

Preis-Leistungs-Verhältnis3%

“Der Preis ist spitze”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“Das Shapewear Unterkleid hat ein sehr schönes elastisches und weiches Material”

What buyers complain about

Gesamtgröße46%

“so habe ein lockere”

Geeignet für Maschinenwäsche7%

“Hat sich nach der ersten Wäsche etwas verzogen”

Brustpassform4%

“Aber da es oben schon mit M mir die Brüste eindrückt, denke ich, dass das Kleid einfach nicht den richtigen Schnitt für mich hat”

Form/Stil4%

“Keine Bodyshape Funktion”

Länge2%

“Der Schnitt ist eng anliegend”

Top return reasons

Gesamtgröße46%
Länge14%
Farbe8%
Breite7%
Materialqualität5%
Transparenz3%
Dünn2%
beworben Vs Tatsächliches Produkt2%
Qualität insgesamt2%
Brustpassform1%