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unterhemden mädchen

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 17Growth 37Conversion 4Competition 96Returns 25Price range 65Avg price 64Brand share 13Review moat 74Quality gap 27

Competition

Incredible14%

top-5 click share — an open shelf

Review moat

Good550.29

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.41–€36.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.71

avg listing price — sweet spot $15–$100

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.1%

return rate — above 6% kills the launch gate

Market size

Bad€67K

€67K/yr · 1.6M searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

51

Top-5 brand share

95%

Open market

4%

  • NAME IT82%
  • NEXT5%
  • LOREZA4%
  • TupTam3%
  • Amazon Essentials1%
  • Haloumoning1%
  • Open — no brand owns it (15 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€6662%€1K3%€2K4%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 191 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 11.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Qualität”

Gesamtgröße21%

“Passt”

Komfort insgesamt13%

“Super, zum Wohlfühlen”

Preis-Leistungs-Verhältnis6%

“Schöner preisweriger pullover”

Materialqualität6%

“hochwertiges Material”

Farbe5%

“Hübsch”

Weiches Gefühl4%

“weicher Stoff”

beworben Vs Tatsächliches Produkt3%

“Wie abgebildet”

Waschechtheit2%

“Auch nach x mal waschen super”

Design insgesamt2%

“schönes Design”

What buyers complain about

Gesamtgröße28%

“Die Shorts sind wirklich sehr sehr slim, was in unserem Fall passt”

Länge9%

“Beine sind zu lang”

beworben Vs Tatsächliches Produkt7%

“was so auf den Fotos nicht zu sehen ist”

Materialqualität6%

“Material komplett Polyester”

Dicke5%

“Shorts slim mit zu viel Polyester drin”

Lücke/Loch5%

“Zu schnell Löcher”

Qualität insgesamt5%

“Schlechte Qualität, ziehen jede Fussel an, sind am Bauch ausgebeutet und sitzen nicht richtig”

Farbe5%

“Gelbe Hose gefällt nicht”

Preis-Leistungs-Verhältnis5%

“Preis allerdings finde ich vergleichsweise zu viel”

Riemen/Saitenqualität2%

“Dünne Träger”

Top return reasons

Gesamtgröße46%
Breite11%
Länge8%
Farbe6%
Taillenpassform4%
Dünn3%
Oberschenkel fit3%
Materialqualität3%
Lücke/Loch2%
beworben Vs Tatsächliches Produkt2%