tuch grün
Skip itSoft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€53.83avg listing price — sweet spot $15–$100
Price range
Great€12.83–€105.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great479.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay5.3%return rate — above 6% kills the launch gate
Market size
Bad€29K€29K/yr · 124K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
22
Top-5 brand share
81%
Open market
13%
- Dalle Piane Cashmere21%
- Prettystern18%
- Bovari17%
- Style & Republic16%
- CLELLA8%
- ehsbuy6%
- Open — no brand owns it (11 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bovari Kaschmir Schal Damen 100% Kaschmir/Cashmere Premium Qualität 180 x 31 cm - viele Farben (Rosa (Nude))
Bovari€48.784.4★324 rev
Bovari Kaschmir Schal Damen - 100% Kaschmir - Extra Leicht/Hauchzart - Premium Cashmere - extra dünner Schal/Sommerschal - 200 x 70 cm (Hell-Beige/birch)
Bovari€56.274.1★61 rev
Style & Republic Kaschmir Schal Damen aus 100% Cashmere - dein kuscheliger Premium Schal für stilvolle Herbst- & Winter-Momente - Cream
Style & Republic€60.124.5★741 rev
Prettystern Damen 100% Kaschmir-Stola leicht Ring Pashmina-Schal Abendkleid Schulter-Tuch XL fein drün Cashmere Creme-weiß
Prettystern€58.804.3★45 rev
Prettystern Damen 100% Kaschmir-Stola leicht Ring Pashmina-Schal Abendkleid Schulter-Tuch XL fein drün Cashmere silber
Prettystern€57.674.3★45 rev
Newest
by launch date
Orientaè 100% Kaschmir Schal Damen
Orientae€31.8930 rev
Orientaè 100% Kaschmir Schal Damen
Orientae€31.3930 rev
Prettystern 100% Kaschmir Schal XL Strick-schal weich & warm hochwertiger Winter-Stola für Damen und Herren Beige
Prettystern€74.19110 rev
LinenMe - 100% Leinen Sommerschlal 45 x 200 cm Garza - Leichter Schal Herren Damen Unisex - Atmungsaktiver Leinen-Sommerschal - Handgefertigtes Accessoire Weich und Pflegeleicht - Vintage Rose
LinenMe€23.0241 rev
KARMA.DIEM Schal Damen Herren XXL 180x65 cm Cashmere Merino Touch weich leicht groß Stola Halstuch Schultertuch Wrap Pashmina Oversize Unisex - hellblau
KARMA.DIEM€15.98350 rev
Trending
90-day click momentumLinenMe - 100% Leinen Sommerschlal 45 x 200 cm Garza - Leichter Schal Herren Damen Unisex - Atmungsaktiver Leinen-Sommerschal - Handgefertigtes Accessoire Weich und Pflegeleicht - Vintage Rose
LinenMe€23.024.6★
Dalle Piane Cashmere Damen Stola Kaschmir-Mix - Weiß
Dalle Piane Cashmere€47.894.3★
POINROLL 100 % Kaschmir-Schals für Damen Pashmina-Wraps Fransenkanten 180 3 x 30 5 cm leichte und warme Winterkollektion Schwarz 71x12 inches(including fringe)
POINROLL€40.724.4★
Dalle Piane Cashmere Damen Stola Kaschmir-Mix - Beige
Dalle Piane Cashmere€47.864.3★
PHYLIN LEAF Premium 100% Kaschmir pashmina Extra Groß Schal 200x60 cm - 100% Wollschal als Winter Accessoire für Damen
PHYLIN LEAF€100.004.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“TOP Ware 👍 Tolle knallige Farbe und super Qualität”
“warm, weich, keinerlei Pillen, verzieht sich nicht.”
“warm, mit einem schönen Farbverlauf.”
“Flauschig und warm”
“Preis/Leistung okay”
“bequem”
“Länge ist optimal und elegant und Farbe ist wie auf Foto abgebildet”
“Etwas dicker, warm, weich, keinerlei Pillen, verzieht sich nicht”
“Material hervorragend”
“Keine Probleme nach dem Tragen oder Waschen”
What buyers complain about
“Ein bisschen teuer”
“Farbe Naja”