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53

tshirt damen elegant

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Market size 25Growth 81Conversion 7Competition 96Returns 31Price range 75Avg price 73Brand share 14Review moat 44Quality gap 73

Competition

Incredible18%

top-5 click share — an open shelf

Growth

Great+75.3%

90-day search growth — must beat 0% to launch

Price range

Great€3.68–€49.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€14.78

avg listing price — sweet spot $15–$100

Review moat

Okay2,149.22

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.2%

return rate — above 6% kills the launch gate

Market size

Okay€103K

€103K/yr · 1.2M searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

92

Top-5 brand share

94%

Open market

5%

  • ONLY77%
  • Basic Treasure6%
  • Cuptacc5%
  • Fruit of the Loom4%
  • Cicy Bell3%
  • Leversic1%
  • Open — no brand owns it (8 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 106 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße26%

“Passt”

Komfort insgesamt14%

“Schönes Top, angenehm zu tragen”

Preis-Leistungs-Verhältnis7%

“Toll und günstig”

Materialqualität6%

“Material”

Farbe3%

“Ich habe alle Farben”

Waschechtheit2%

“Nach dem Waschen gleiche gute Passform”

Wärme2%

“Für mich ein super Unterhemd, enganliegend und warm”

Weiches Gefühl2%

“Super soft”

beworben Vs Tatsächliches Produkt2%

“Genau richtig”

What buyers complain about

Gesamtgröße46%

“Fällt kleiner aus”

Qualität insgesamt10%

“Sehr schlechte Qualität”

Dicke7%

“Dünnes Material”

Farbe5%

“Farbe eher braun als grau”

Transparenz3%

“Durchsichtig”

Dünn3%

“Zu dünn”

Geeignet für Maschinenwäsche3%

“Eingelaufen beim waschen”

Haltbarkeit2%

“mittlerweile unter beiden Achseln an der Naht gerissen.”

Preis-Leistungs-Verhältnis2%

“Artikel ist o. k. Preis ist nicht gerade günstig”

Länge2%

“Schade, bei der Länge hat man nicht gespart”

Top return reasons

Gesamtgröße47%
Transparenz10%
Länge9%
Breite8%
Materialqualität6%
Dünn4%
Farbe4%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt1%
Taillenpassform1%