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38

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 22Growth 10Conversion 6Competition 72Returns 22Price range 85Avg price 95Brand share 32Review moat 74Quality gap 38

Avg price

Incredible€24.55

avg listing price — sweet spot $15–$100

Price range

Great€11.18–€42.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good521.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad€86K

€86K/yr · 716K searches

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

89

Top-5 brand share

86%

Open market

11%

  • adidas54%
  • hummel14%
  • Lotto7%
  • JAKO7%
  • PUMA5%
  • linboo3%
  • Open — no brand owns it (7 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€9K15%€13K20%€17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße43%

“Passform super”

Qualität insgesamt14%

“Sehr gutes Hummel-Set mit hochwertiger Qualität”

Übung/Sporteignung10%

“Das perfekte Set für Sport”

Komfort insgesamt9%

“Angenehm zu tragen”

Materialqualität6%

“Das Material ist leicht”

beworben Vs Tatsächliches Produkt6%

“Wie erwartet”

Preis-Leistungs-Verhältnis5%

“Guter Preis”

Wärme2%

“Gefüttert, daher ehr was für kältere Tage”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Stretch und macht jede Bewegung mit”

What buyers complain about

Gesamtgröße40%

“ziemlich klein trotz schon größer bestellt,”

Qualität insgesamt40%

“Keine gute Qualität”

Haltbarkeit10%

“halt nicht lange”

Form/Stil10%

“Unförmig”

Top return reasons

Gesamtgröße69%
Materialqualität10%
Qualität insgesamt4%
Dünn2%
Oberschenkel fit1%
Reißverschlussqualität1%
Länge1%
Komfort insgesamt1%
Nähen/Finish/Polieren1%
Farbe1%