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trachtenjacke damen

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High returns (14.8%) — this niche doesn't clear our bar today.

Market size 17Growth 42Conversion 3Competition 89Returns 0Price range 38Avg price 95Brand share 41Review moat 61Quality gap 78

Avg price

Incredible€45.38

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,045.76

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay€15.70–€239.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€68K

€68K/yr · 713K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.8%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

24

Top-5 brand share

80%

Open market

16%

  • Trachtl.de54%
  • Enjyam11%
  • Schöneberger Trachten Couture5%
  • Lifos5%
  • Trachtl.de - Ertex GbR5%
  • Dosieyeo4%
  • Open — no brand owns it (14 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 11.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Größengenau”

Qualität insgesamt23%

“Super Qualität”

Komfort insgesamt10%

“Sehr bequem”

Farbe9%

“Tolle Farbe”

Design insgesamt5%

“Chic und zu vielen Sachen passend”

Geschenk Zweck5%

“War ein Geschenk das Freude brachte”

Materialqualität5%

“Schönes Material”

Dicke2%

“nicht zu dünn”

Geeignet für Maschinenwäsche2%

“Auch nach mehrmaligem Waschen noch schön”

beworben Vs Tatsächliches Produkt2%

“Alles wie beschrieben”

What buyers complain about

Gesamtgröße42%

“fällt ein wenig klein aus”

Qualität insgesamt17%

“Keine gute Qualität”

Knötchenbildung/Fusselbildung6%

“Nach dem ersten waschen bei 30° hat der Cardigan schon pilling bekommen”

Farbe4%

“Die Farbe ist etwas dunkler, als es auf den Fotos wirkt”

Top return reasons

Gesamtgröße39%
Farbe17%
Länge9%
Ärmelpassform8%
Breite5%
Materialqualität4%
Dünn3%
beworben Vs Tatsächliches Produkt3%
Armpassform2%
Schulterpassform1%