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tommy hilfiger schal damen

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 62Returns 8Price range 95Avg price 95Brand share 5Review moat 98Quality gap 84

Review moat

Incredible32.05

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€37.79

avg listing price — sweet spot $15–$100

Price range

Incredible€28.44–€80.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Bad10.2%

return rate — above 6% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad€0

€0/yr · 46K searches

Growth

Bad-83.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

28

Top-5 brand share

98%

Open market

0%

  • Tommy Hilfiger61%
  • Calvin Klein27%
  • Marc O'Polo4%
  • camel active3%
  • TOM TAILOR3%
  • DANISH ENDURANCE2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€06%€09%€012%€01101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -83.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 60.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe27%

“Klare Farben, festes Material”

Materialqualität17%

“festes Material”

Gewicht leicht10%

“Leichter toller Schal”

Komfort insgesamt10%

“Schön und angenehm”

Wärme7%

“sie hält sehr schön warm”

Qualität insgesamt7%

“Sehr gute Verarbeitung”

Kratzfestigkeit7%

“Kratzt nicht”

Allergien7%

“Beschenkt Person hat schnell Hautirritationen”

What buyers complain about

Qualität insgesamt33%

“Fusselt, schlechte Qualität”

Preis-Leistungs-Verhältnis17%

“Für den Preis nicht passend”

Wärme17%

“Produkt fusselt und hält nicht warm”

Dünn17%

“arg dünn”

Top return reasons

Gesamtgröße24%
Dünn21%
Qualität insgesamt15%
Länge10%
Materialqualität7%
Farbe7%
beworben Vs Tatsächliches Produkt5%
Defekt Material/Teile4%
Preis-Leistungs-Verhältnis2%
Wärme2%