Skip to content
44

tom tailor damen

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 10Growth 21Conversion 3Competition 98Returns 5Price range 77Avg price 79Brand share 61Review moat 50Quality gap 78

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Great€16.57

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great€3.82–€54.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,546.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Market size

Bad€40K

€40K/yr · 1.2M searches

Returns

Bad10.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

123

Top-5 brand share

68%

Open market

28%

  • TOM TAILOR36%
  • TOM TAILOR Denim14%
  • Cuptacc8%
  • Amazon Essentials6%
  • Minetom5%
  • Totatuit4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3992%€7983%€1K4%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 297 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt perfekt”

Komfort insgesamt16%

“Bequem und elegant”

Qualität insgesamt13%

“Super Ware”

Farbe9%

“Farbe gut,”

Materialqualität5%

“Material angenehm”

Form/Stil4%

“elegant”

Preis-Leistungs-Verhältnis3%

“Preis Leistung super”

Gewicht leicht3%

“Sehr schöne bluse und luftig leicht”

Weiches Gefühl2%

“Weiches Material”

Eignung heißes Wetter1%

“Genau richtig für kühle Frühlingstage”

What buyers complain about

Gesamtgröße40%

“fällt größer aus”

Qualität insgesamt6%

“Really bad quality”

Geruch4%

“roch getragen”

beworben Vs Tatsächliches Produkt4%

“Leider nicht so schön wie auf den Fotos angegeben”

Schweißresistenz2%

“Im Sommer wird man allerdings ordentlich darin schwitzen wegen des Materials”

Dünn2%

“Material ist dünner geworden”

Dicke2%

“der Stoff könnte dicker sein,”

Knötchenbildung/Fusselbildung1%

“aber sehr schnell Pilling.”

Druckqualität1%

“Stoff ok, Print sehr künstlich, daher Retour”

Materialqualität1%

“es ist keine Baumwolle...das muss man mögen!”

Top return reasons

Gesamtgröße40%
Farbe11%
Materialqualität10%
Breite9%
Länge7%
Taillenpassform3%
Qualität insgesamt2%
Dünn2%
beworben Vs Tatsächliches Produkt2%
Ärmelpassform2%