the north face mütze
Skip itSoft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.09avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.13–€29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.6%return rate — above 6% kills the launch gate
Market size
Bad€98K€98K/yr · 315K searches
Review moat
Bad7,816.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-91.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
130
Top-5 brand share
92%
Open market
6%
- THE NORTH FACE78%
- Carhartt6%
- Enter the Complex3%
- Columbia3%
- Tommy Hilfiger2%
- Jack Wolfskin2%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE NORTH FACE Hut-NF0A3FNT Schwarz Einheitsgröße
THE NORTH FACE€17.684.5★2,929 rev
THE NORTH FACE TNF Logo Box Cuffed Beanie
THE NORTH FACE€27.294.5★226 rev
THE NORTH FACE NF0A55JGJK3 TNF Fisherman Beanie Hat Unisex Adult Black Größe OS
THE NORTH FACE€22.234.4★33 rev
Carhartt Herren Knit Cuffed Beanie Beanie Hat Winter White Einheitsgröße
Carhartt€13.474.6★184,004 rev
THE NORTH FACE Herren Standard Shallow Beanie Schwarz Einheitsgröße EU
THE NORTH FACE€21.044.5★245 rev
Newest
by launch date
The North Face Unisex Mütze für recycelte Arbeitnehmer Einheitsgröße
THE NORTH FACE€20.712,929 rev
THE NORTH FACE Salty Lined Beanie
THE NORTH FACE€28.76457 rev
THE NORTH FACE TNF Logo Box Cuffed Beanie
THE NORTH FACE€27.29226 rev
THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size
THE NORTH FACE€23.873,880 rev
THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM
THE NORTH FACE€28.40108 rev
Trending
90-day click momentum
THE NORTH FACE NF0A5FX678S Horizon Breeze Brimmer HAT Hat Herren Dune BEIGE/Dune BEIGE Größe SM
THE NORTH FACE€29.034.6★
THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size
THE NORTH FACE€23.874.5★
THE NORTH FACE Brimmer Hut TNF Black S/M
THE NORTH FACE€26.464.7★
THE NORTH FACE NF0A7WHNJK3 Norm Bucket Hat Herren TNF Black Größe LXL
THE NORTH FACE€29.204.4★
THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM
THE NORTH FACE€28.404.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 69.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Super Qualität”
“Warm”
“Super bequem”
“Definitiv ihren Preis wert”
“Die Herren Strickmütze überzeugt auf den ersten Blick durch ihr schlichtes, zeitloses Design”
“Das Material fühlt sich angenehm weich an”
“Style und Preis-Leistung genial”
“Tut was sie soll”
“angenehm weich”
What buyers complain about
“Fällt total klein aus”
“Die Farbe com jäppi”
“Preislich nicht unbedingt günstig”
“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”
“Vom Style eher unauffällig”
“Pilling”
“Juckreiz”
“spricht nicht unbedingt für eine hohe Materialqualität.”
“Die Qualität ist wirklich schlecht”
“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”