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53

tennissocken schwarz

Worth a look

Shows low returns (0.7%), but soft demand (-27.7% this quarter) keeps it on the watch list.

Market size 27Growth 11Conversion 78Competition 81Returns 96Price range 64Avg price 74Brand share 34Review moat 37Quality gap 50

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.92

avg listing price — sweet spot $15–$100

Price range

Good€6.78–€29.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,751.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay€117K

€117K/yr · 103K searches

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

115

Top-5 brand share

85%

Open market

14%

  • sockenkauf2434%
  • adidas33%
  • Basic Treasure10%
  • PUMA6%
  • Snocks2%
  • Wamicu2%
  • Open — no brand owns it (14 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4K6%€7K9%€11K12%€14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Ware”

Komfort insgesamt19%

“Super bequem”

Gesamtgröße18%

“Passt”

Preis-Leistungs-Verhältnis9%

“Top Produkt/ Preis”

beworben Vs Tatsächliches Produkt3%

“wie erwartet”

Weiches Gefühl3%

“Das Material ist weich”

Materialqualität3%

“gleichmäßiges Material”

Übung/Sporteignung2%

“ideal für Sport oder Business”

Haltbarkeit2%

“überraschend langlebig”

Dehnbarkeit/Erweiterbarkeit/Elastizität1%

“Laut Hersteller besteht der Materialmix aus Baumwolle, Polyamid und Elasthan, was für Komfort und Flexibilität sorgt”

What buyers complain about

Qualität insgesamt20%

“Mehr Flop”

Gesamtgröße14%

“Kürzer als abgebildet”

Haltbarkeit6%

“Schlechte Haltbarkeit”

Lücke/Loch6%

“Löcher nach 2x tragen”

Dicke4%

“Socken sind relativ dick”

Nähen/Finish/Polieren4%

“Beim Tragen stört außerdem die deutlich spürbare Naht an der Spitze, was gerade bei längerer Nutzung ebenfalls unangenehm ist”

Materialqualität3%

“Polyester und nicht Baumwolle”

beworben Vs Tatsächliches Produkt2%

“Unwahrheit”

Geeignet für Maschinenwäsche2%

“fusseln jedoch (selbst nach dem Waschen)”

Komfort insgesamt2%

“unbequem”

Top return reasons

Gesamtgröße32%
Qualität insgesamt14%
Dünn11%
Materialqualität9%
Länge6%
Farbe3%
Füße fit3%
beworben Vs Tatsächliches Produkt3%
Komfort insgesamt2%
Nähen/Finish/Polieren2%