Skip to content
56

tennisschuhe damen sandplatz

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 92Conversion 7Competition 97Returns 0Price range 89Avg price 95Brand share 79Review moat 45Quality gap 72

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible€30.32

avg listing price — sweet spot $15–$100

Growth

Great+101.9%

90-day search growth — must beat 0% to launch

Price range

Great€8.79–€93.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,008.42

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€27K

€27K/yr · 156K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

197

Top-5 brand share

56%

Open market

40%

  • adidas29%
  • Lico9%
  • LEFUS9%
  • K-Swiss5%
  • KangaROOS4%
  • Amazon Essentials4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2692%€5383%€8074%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 170 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.9% search growth over the last 90 days.
9K7KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 5.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt24%

“Super bequeme Sneaker, Top Qualität”

Gesamtgröße21%

“Super Passform”

Qualität insgesamt12%

“Super Qualität”

Übung/Sporteignung10%

“Coole Sportschuhe”

Preis-Leistungs-Verhältnis8%

“Voll ok für den Preis”

Gewicht leicht6%

“sind federleicht”

beworben Vs Tatsächliches Produkt4%

“Er sieht so gut wie auf dem Foto aus”

Farbe3%

“Super bequem 👍 Super leichter weicher bequemer Schuh ❤️Farbe grau mit orangenen Akzenten sieht klasse aus”

Design insgesamt2%

“Das klassische, sportliche Design in Weiß wirkt zeitlos”

Materialqualität1%

“Das Material wirkt hochwertig”

What buyers complain about

Gesamtgröße30%

“fällt klein aus”

Haltbarkeit14%

“Halten nicht lange”

Produktzustand9%

“Nachkaufprodukt”

Qualität insgesamt7%

“Sehr billig”

Komfort insgesamt4%

“Zu eng und unbequem”

Übung/Sporteignung4%

“Ich kann diese sportschuhe nicht empfehlen”

Lücke/Loch3%

“Löcher im Stoff nach nur 6 Wochen”

Farbe2%

“Weißer Schuh”

beworben Vs Tatsächliches Produkt2%

“Größenangaben stimmen nicht”

Materialqualität2%

“als wäre er aus Plastik.”

Top return reasons

Gesamtgröße48%
Füße fit18%
Breite11%
Farbe4%
Komfort insgesamt4%
Länge2%
Materialqualität2%
Qualität insgesamt1%
Geruch1%
Produktzustand1%