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57

t-shirts für jungen

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 69Conversion 23Competition 88Returns 62Price range 74Avg price 77Brand share 61Review moat 44Quality gap 21

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great€15.75

avg listing price — sweet spot $15–$100

Price range

Good€3.55–€46.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+50.4%

90-day search growth — must beat 0% to launch

Returns

Good2.5%

return rate — above 6% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Okay€253K

€253K/yr · 879K searches

Review moat

Okay2,110.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

116

Top-5 brand share

69%

Open market

28%

  • JACK & JONES34%
  • YERIOK15%
  • NIKE7%
  • Band of Rascals7%
  • KEREDA5%
  • LAPASA4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€8K6%€15K9%€23K12%€30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 76 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.4% search growth over the last 90 days.
35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt46%

“Super Qualität”

Gesamtgröße23%

“passt alles”

Materialqualität10%

“Perfekte Passform und tolles Material”

Preis-Leistungs-Verhältnis8%

“Super Preis-/Leistungsverhältnis”

Komfort insgesamt4%

“Angenehm”

Waschechtheit3%

“Wie erwartet gute Qualität, nach dem waschen in Form geblieben”

Farbe1%

“hat sich gleich noch eins in einer anderen Farbe gewünscht.”

beworben Vs Tatsächliches Produkt1%

“Wie abgebildet”

Nähen/Finish/Polieren1%

“Nähte und Quallität passen”

Weiches Gefühl1%

“Schönes Shirt und weicher Stoff”

What buyers complain about

Gesamtgröße46%

“Fällt klein aus”

Qualität insgesamt29%

“Miserable Qualität”

Materialqualität14%

“Sind sehr billig und der Stoff auch”

Farbe4%

“In grau von schlechterer Qualität”

Schrumpfungswiderstand4%

“Nach wenigen Wäschen ist es ausgeleiert und verzogen”

Geeignet für Maschinenwäsche4%

“Nach wenigen Wäschen ist es ausgeleiert und verzogen”

Top return reasons

Gesamtgröße68%
Breite6%
Materialqualität5%
Länge4%
Transparenz4%
Farbe3%
Dünn2%
Qualität insgesamt1%
Lücke/Loch1%
Nacken fit1%