Skip to content
44

tüllrock orange

Skip it

Soft demand (-93.3% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 21Competition 93Returns 0Price range 48Avg price 69Brand share 89Review moat 75Quality gap 85

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good512.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.22

avg listing price — sweet spot $15–$100

Price range

Okay€4.30–€24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€37K

€37K/yr · 155K searches

Growth

Bad-93.3%

90-day search growth — must beat 0% to launch

Returns

Bad15.0%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

46%

Open market

49%

  • EXCHIC12%
  • Yolev11%
  • BIFINI9%
  • OBBUE8%
  • lokxmve6%
  • JoyGirl6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7374%€1K6%€2K8%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 78 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -93.3% search growth over the last 90 days.
30K20KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 45.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt perfekt”

Preis-Leistungs-Verhältnis14%

“Preisleistung super”

Qualität insgesamt13%

“Super Qualität”

beworben Vs Tatsächliches Produkt9%

“sieht fast aus wie auf dem Foto”

Komfort insgesamt7%

“Leicht und bequem”

Farbe6%

“Leuchtende Farbe”

Dehnbarkeit/Erweiterbarkeit/Elastizität5%

“Der elastische Bund sitzt gut”

Haltbarkeit5%

“Haltbar und hübsch”

Helligkeit/Glanz/Glühen3%

“Sehr schöner, langer Tüllrock mit Glitzer”

Taillenpassform3%

“Schöner Rock in midilänge”

What buyers complain about

Gesamtgröße50%

“Musste leider zurück da es am bunt sehr eng war”

Transparenz19%

“Durch kurzen Unterrock nicht durchsichtig”

Qualität insgesamt13%

“Keine gute Qualität”

Stärke6%

“Super dünn”

Top return reasons

Gesamtgröße38%
Länge17%
Farbe7%
Breite7%
Geruch5%
Qualität insgesamt5%
Transparenz4%
Materialqualität4%
beworben Vs Tatsächliches Produkt3%
Taillenpassform2%