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56

sweatjacke jungen

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 89Conversion 11Competition 96Returns 28Price range 82Avg price 87Brand share 80Review moat 51Quality gap 40

Competition

Incredible16%

top-5 click share — an open shelf

Growth

Great+93.8%

90-day search growth — must beat 0% to launch

Avg price

Great€19.80

avg listing price — sweet spot $15–$100

Price range

Great€7.49–€54.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good1,471.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay5.7%

return rate — above 6% kills the launch gate

Market size

Bad€48K

€48K/yr · 265K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

96

Top-5 brand share

55%

Open market

41%

  • NAME IT20%
  • Band of Rascals11%
  • Amazon Essentials11%
  • NEXT8%
  • JACK & JONES5%
  • Haloumoning4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9544%€2K6%€3K8%€4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 167 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +93.8% search growth over the last 90 days.
23K18KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 14.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität, sitzt perfekt”

Gesamtgröße27%

“Passt”

Materialqualität8%

“Angenehmes Material”

Preis-Leistungs-Verhältnis7%

“Hat sich gelohnt”

Farbe6%

“schöne Farben”

Wärme3%

“Super die Jacke für das aktuelle Frühlingswetter”

Weiches Gefühl3%

“Angenehmer Tragekomfort: Das Material ist innen schön weich angeraut, was die Jacke perfekt für die Übergangszeit oder kühle Vormittage im Kindergarten macht”

Dicke3%

“Schön dick”

Komfort insgesamt3%

“bequem”

Waschechtheit3%

“Nach dem Waschen bleibt alles in Form”

What buyers complain about

Materialqualität22%

“Schlechte Passform und kein gutes Material”

Gesamtgröße20%

“Fällt relativ klein aus”

Qualität insgesamt11%

“Ist billig hergestellt”

Reißverschlussqualität11%

“Das nervt meinen Sohn sehr, weil bei allen anderen Jacken der Zipper links ist”

Preis-Leistungs-Verhältnis11%

“Preis allerdings finde ich vergleichsweise zu viel”

Top return reasons

Gesamtgröße49%
Dünn6%
Länge5%
Materialqualität5%
Breite5%
Farbe5%
Reißverschlussqualität4%
Qualität insgesamt4%
Ärmelpassform2%
Armpassform2%