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superman kostüm herren

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Soft demand (-60.1% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 10Competition 48Returns 26Price range 84Avg price 94Brand share 28Review moat 75Quality gap 67

Avg price

Great€22.48

avg listing price — sweet spot $15–$100

Price range

Great€8.67–€55.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good503.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Okay5.9%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€19K

€19K/yr · 105K searches

Growth

Bad-60.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

29

Top-5 brand share

88%

Open market

9%

  • Logoshirt33%
  • DC Comics26%
  • LEGEND ICON18%
  • TShirt-People8%
  • Ciao4%
  • Rubie's3%
  • Open — no brand owns it (6 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€94410%€2K15%€3K20%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -60.1% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 5.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt28%

“Qualität”

Preis-Leistungs-Verhältnis11%

“Preis ok”

beworben Vs Tatsächliches Produkt11%

“Ware wie bestellt super”

Materialqualität11%

“Sehr gutes Material”

What buyers complain about

Druckqualität33%

“Print schnell verschwunden”

Gesamtgröße25%

“Schönes Shirt etwas groß”

Dünn17%

“Viel zu dünn”

Dicke8%

“Shirt eher dünn”

Top return reasons

Gesamtgröße82%
Materialqualität3%
Qualität insgesamt3%
Druckqualität3%
Dünn2%
Breite2%
Ärmelpassform1%
Gesamt anzeigen1%
Länge1%
Komfort insgesamt1%