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Soft demand (-91.4% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 30Competition 23Returns 28Price range 0Avg price 19Brand share 26Review moat 58Quality gap 70

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,168.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad€6.91

avg listing price — sweet spot $15–$100

Market size

Bad€10K

€10K/yr · 61K searches

Growth

Bad-91.4%

90-day search growth — must beat 0% to launch

Price range

Bad€4.80–€9.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

89%

Open market

8%

  • EVERSWE56%
  • VENEZIANA NUOVA13%
  • Gi&Gi10%
  • sesto senso5%
  • HeyUU4%
  • Romartex3%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€2K30%€3K45%€5K60%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -91.4% search growth over the last 90 days.
8K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 36.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße50%

“Schön, passt, trägt sich angenehm”

Komfort insgesamt50%

“trägt sich angenehm”

What buyers complain about

Materialqualität50%

“Material nicht angenehm auf der Haut”

Dehnbarkeit/Erweiterbarkeit/Elastizität50%

“lässt sich auch schlecht dehnen beim Anziehen!”

Top return reasons

Farbe62%
Gesamtgröße26%
Qualität insgesamt3%
Hüfte fit2%
beworben Vs Tatsächliches Produkt2%
Dünn2%
Länge2%
Breite2%
Lücke/Loch2%